Resume examples are a useful tool, especially industry-specific ones–they allow job seekers to compare their resumes to those of people in their field. This way, job seekers can learn about the tools and technologies they need to know, and see how their skills and accomplishments stack up.

There is one thing resume examples can’t do, though, and that’s to accurately reflect they keywords used in job postings. While awareness of the importance of resume keywords is becoming more common, you can’t assume that resume examples you may come across have been keyword optimized. If you want to get a sense of the keywords used in a field or for a particular type of role, your best bet is to go straight to the source: job listings.

The word cloud at the top of this post was assembled using the text from five social media job postings. The words featured are the ones that appeared most frequently. The bigger the word, the more times it appeared.

To succeed in social media, you must possess not only the ability to master new technologies and platforms but also the creative ability to generate effective content, and the analytical ability to track performance and determine whether your content strategy is working. In other words, it’s an industry that calls on a broad range of skills.

Social media resume keywords

If you are hunting for a job in social media, make sure to include the following resume keywords wherever applicable:

  • Social
  • Media
  • Marketing
  • Content
  • Community
  • Communication
  • Management
  • Business
  • Outreach
  • Research
  • Client
  • PR
  • Writing
  • Engagement
  • Strategy
  • Campaigns
  • Create
  • Brand
  • Accounts
  • Events
  • Design
  • Data
  • Maintain
  • Analytics
  • Monitor
  • Platforms
  • Team
  • Technology
  • Tools
  • Tracking
  • Results
  • Channels
  • Drive
  • Calendars
  • Digital

Resume skills

Reading through the list, you might see that many of these words are more related to soft skills than to hard skills. For example, you might have noticed that certain specifics, such as Facebook and LinkedIn, don’t appear on this list. While hard skills might be easier to sell on a resume, soft skills are important, and highly valued by employers. If the keyword list were expanded, all of the usual suspects as far as platforms would appear. But across the job listings, employers were looking for command of concepts more than anything else.


When it comes to resume keywords, quality matters–not only quantity. Instead of just cramming your resume full of the words above, tailor your resume to each specific job posting. If you are working from a career management document, this doesn’t take long at all. And for an instant analysis of how well your resume matches up with a specific job listing, visit Jobscan. All you need to do is paste in the text of both your resume and the job listing, and Jobscan will analyze them and provide instant feedback about what you’ve done well and what you can improve. Resume examples are a great starting point, after all, but they’re no match for personalized resume feedback.