Case Study

How Northwestern's Kellogg School Turned 1,150+ Resume Scans Into Job Offers for a 65,000-Alumni Network

Kellogg's Alumni Career & Professional Development team serves 65,000+ alumni worldwide with just 9 coaches. Under Senior Director Matthew Temple and Program Manager Regina Bruske-Wootton, the team built Jobscan into its webinars and Job Search Groups to help alumni tailor resumes for ATS and LinkedIn — at a scale one-on-one coaching alone couldn't reach.

Northwestern University — Kellogg School of Management

ProgramAlumni Career & Professional Development
Populations Served65,000+ Alumni Globally
Team Size9 Coaches — ~3,000 Coaching Sessions/Year
Program Scale24 Webinars/Year · Job Search Groups (135+ Alumni)
Northwestern University Kellogg School of Management logo

A 9-Person Team Couldn't Coach 65,000+ Alumni One Resume at a Time

Kellogg's Alumni Career & Professional Development team already ran ~3,000 coaching sessions a year — but with 65,000+ alumni around the world, one-on-one coaching alone couldn't reach everyone who needed help. Matthew Temple, Senior Director of Alumni Career & Professional Development, and Regina Bruske-Wootton, Program Manager, built Jobscan into the team's higher-leverage formats — 24 webinars a year and Job Search Groups accommodating 135+ alumni at a time — so alumni could get resume-tailoring guidance for ATS and LinkedIn targeting without needing a 1:1 slot.

↓ See the results

Success Profile

1,150+
Resume scans completed by Kellogg alumni
115+
Alumni registered to use Jobscan
65,000+
Alumni served by Kellogg's career team worldwide

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