Most job seekers don’t know how to write a proper cover letter. They believe a cover letter is just a “here is my resume” note. This is a wasted opportunity!
In this article, you’ll discover the secret to writing a professional cover letter that’s truly effective. It’s not hard to do and will give you a significant edge over the competition. We’ll walk you through the process in a few straightforward steps and provide examples to help you along the way.
Ready to get started? Let’s dive in and create a cover letter that opens doors to your next opportunity.
What is a cover letter and do you really need one?
A cover letter is a short document (around 300 words) that accompanies your resume. Your cover letter should not simply repeat what your resume says. Instead, it should complement your resume, highlight your personality, and potentially address any weaknesses that could otherwise prevent you from getting an interview.
But do you really need a cover letter in 2024? The short answer is YES.
“Over 80% of hiring managers read a cover letter and 60% of applications require one as part of the application,” says career coach Madelyn Mackie. “Even hiring managers and recruiters who say they never read cover letters may find themselves drawn in by a particularly compelling letter.”
In fact, Jobscan analyzed nearly 1 million job applications and found that including a cover letter with your resume makes you 1.9 times more likely to be invited for an interview compared to those who left out a cover letter.
What’s the biggest cover letter mistake?
The biggest mistake job seekers make when writing their cover letter is to focus only on themselves.
“It’s not about you,” says career coach Susan Schwartz. “It’s about what you can do for them. Talking to them about what they care about—not about what you want—is what’s going to make them want to read your letter. And to hire you!”
According to Schwartz, this is the best way to write a cover letter:
Since hiring managers often spend less than 20 seconds on an application, your cover letter needs to grab their attention and get them to look at your resume. By highlighting how your experience matches the job, you make it easier for them to see you as a great fit for the role.
Now let’s examine each of these steps in more detail.
How to write a strong cover letter step-by-step
Now that you know the basics of what to include in your cover letter, let’s go through the process from start to finish to see how you can write a cover letter that will make you stand out from the rest of the candidates.
1. Do your research
Before writing your cover letter, research the company to understand its current challenges and goals. Visit the company website, read their latest news and press releases, and follow their social media channels.
Don’t skip this step! It’s crucial for writing a cover letter that truly resonates with a potential employer and sets you apart from other candidates.
After you’ve researched the company, carefully read the job description. Ask yourself the following questions:
- What specific problems or challenges is this role designed to address?
- How do my skills and experiences align with the job requirements?
- Am I a good fit for the role?
- What unique value can I bring to the company in this role?
- Are there any keywords or phrases that I should incorporate into my cover letter?
After researching the company and the role, you’re ready to start writing your cover letter.
2. Write your opening paragraphs
Many job seekers make the mistake of being too wordy in their cover letters. You’re not writing a novel. Use short words in short sentences. Remember, a hiring manager is going to quickly scan your application, so you need to get right to the point.
Here are some examples of how to start a cover letter:
EXAMPLE #1
Dear [Hiring Manager’s Name],
I’ve noticed that NexGen is working hard to stand out in a crowded digital market, and keeping your brand top-of-mind for customers can be tough.
That’s where I come in—I specialize in creating engaging content and smart SEO strategies that boost online presence and drive customer engagement.
EXAMPLE #2
Dear [Hiring Manager’s Name],
I understand that Weissman is seeking to maintain its innovative edge in the dancewear industry while consistently meeting sales and margin targets.
I am confident that my experience and passion for design can help Weissman continue to create stunning, market-leading dancewear.
EXAMPLE #3
Dear [Hiring Manager’s Name],
I understand that Timmons Company needs motivated individuals to manage sales territories and boost product visibility in retail grocery stores around Quincy, IL.
I am excited to bring my self-motivation and sales-oriented mindset to your team, ensuring your products not only maintain their shelf presence but also thrive.
3. Prove you can do the job
Now you need to provide evidence that you’re the right person for the job. The best way to do this is to highlight your relevant experience and achievements. Here are some things you should focus on:
- Specific Accomplishments: Share examples of your successes, such as increasing sales, leading projects, or improving processes.
- Relevant Skills: Highlight the skills that match the job requirements, like planning, organizing, technical proficiencies, or specific industry experience.
- Problem-Solving: Discuss times when you successfully tackled challenges, such as resolving issues, managing conflicts, or implementing solutions.
- Industry Knowledge: Demonstrate your understanding of the field and awareness of current trends and standards.
- Team Collaboration: Mention how you’ve effectively worked in teams, mentored others, or collaborated across departments.
Remember to keep it concise. Your letter isn’t meant to tell your whole story; it’s about making a compelling case that you understand the key aspects of the job.
Your goal is to leave the reader eager to learn more about you. Here are some examples:
EXAMPLE #1
“Over the past five years, I’ve led digital marketing campaigns that ramped up organic traffic by 40% and bumped up conversion rates by 25%. I’ve worked with diverse teams to create compelling content that resonates with audiences and used data analytics to refine strategies for maximum impact. My experience with social media management and email marketing also ensures a holistic approach to your digital marketing needs.”
EXAMPLE #2
“With over ten years in apparel design, specializing in activewear and dancewear, I have a proven track record of developing designs that resonate with customers and drive sales. My expertise includes conducting global trend research, selecting inspiring materials, and leading teams to transform creative concepts into market-ready products. I am proficient in Adobe Creative Suite and have experience with CLO3D, ensuring that my designs are both innovative and technically sound. My leadership skills have been honed by mentoring junior designers and managing cross-functional teams, fostering a collaborative and efficient design process.”
EXAMPLE #3
“With several years of experience in CPG retail sales and merchandising, I have successfully managed sales territories, maintained product placements, and executed promotional strategies. My ability to plan and organize, combined with proficiency in Microsoft Office and familiarity with iPads, positions me well to contribute effectively to your sales team. I am adept at thinking on my feet and delivering results in dynamic environments, ensuring that products are always tagged, rotated, and optimally displayed.”
4. Conclude with a call to action
When wrapping up your cover letter, it’s crucial to include a strong call to action in your closing paragraph. This isn’t just about expressing gratitude—it’s about setting the stage for the next steps in the hiring process.
Instead of a simple “thank you,” aim to propose a specific plan, such as scheduling a meeting or a call to discuss how you can contribute to the company.
Here are some examples of how to end a cover letter:
EXAMPLE #1
“Let’s discuss how I can help NexGen Creative Agency achieve its sales goals next week. Please let me know your availability for a meeting.”
EXAMPLE #2
“How about we chat next week about how I can help Weissman shine even brighter? Let me know when you’re free.”
EXAMPLE #3
“Let’s plan to discuss how my self-motivation and sales-oriented mindset can boost product visibility for Timmons Company next week. Please let me know your availability for a meeting.”
There is no need to add anything more. Time is valuable, so hiring managers won’t spend it on a cover letter that isn’t concise and to the point.
Expert tips for writing a cover letter
We’ve gone over the basics of how to write a good cover letter. Here are some expert tips for formatting and how to make your cover letter even better.
Format your contact information correctly
Before diving into the content of your cover letter, it’s important to format the contact details and header correctly. You’ll need to include your name, full address, phone number, and email address.
Here’s an example:
Personalize your greeting
To whom should you address your cover letter to? “For maximum impact, see if you can find the hiring manager or recruiter for the role, and send your letter to them,” says career coach Susan Schwarz. “Addressing your letter to a specific person will significantly increase the likelihood of someone reading it.”
Check the company’s website or LinkedIn profile to find the name of the hiring manager. However, if you can’t find a specific name, “Dear Hiring Manager” will suffice.
To end a cover letter, you can use “best regards” or “kind regards” followed by your full name.
Show your personality
While it’s important to maintain a professional tone in your cover letter, don’t be afraid to let your personality shine through. But remember, you don’t want to overdo it—keep it concise and relevant.
Here are some ways to show your personality in your cover letter:
- Briefly mention a specific project or experience you enjoyed.
- Highlight a distinctive skill or trait that sets you apart.
- Talk about how your values align with the company’s mission or culture.
- Describe a unique volunteer experience.
Emphasize your adaptability
According to LinkedIn, the top “skill of the moment” is adaptability. This means being open to new ideas, ready to pivot when needed, and always looking for ways to improve. In a world where the only constant is change, being adaptable can set you apart.
Here’s an example of how to incorporate adaptability into your cover letter:
“In my previous role as a CPG retail sales merchandiser, I consistently demonstrated my ability to adjust to changing market conditions, customer preferences, and sales strategies. This adaptability allowed me to increase sales by 25% in a highly competitive market.”
Show enthusiasm
Research shows that 40% of employers would not hire a candidate if they lacked enthusiasm. Remember, you’re much more attractive to employers when you’re on fire.
Here’s an example of how to show enthusiasm for the company you’re applying to:
“I’ve long admired Weissman’s commitment to the dance community and the artistry of your costumes. Your dedication to empowering performances and celebrating creativity is inspiring, and I’m excited about the opportunity to join your passionate team.”
Balance professionalism with friendliness
Try to strike a balance between a professional and friendly tone. Don’t use overly formal language, but make sure your writing is polished and error-free. Use humor sparingly, as it can be easily misinterpreted.
This approach helps you come across as both competent and personable, making you an ideal candidate.
Cover letter do’s and don’ts
- Do personalize. Address your cover letter to a specific person whenever possible.
- Do be concise. Keep your cover letter to one page.
- Do show enthusiasm. Mention specific reasons why you want to work there.
- Do include measurable accomplishments. These are accomplishments that can be quantified, such as increasing sales by a percentage.
- Do show your personality. Share brief anecdotes or unique experiences relevant to the job.
- Do be professional yet friendly. Avoid overly formal language.
- Do proofread your cover letter. A single mistake can damage your chances of getting an interview.
- Do include a call to action. Suggest scheduling a meeting or a call.
- Don’t be too formal. Strike a balance between professionalism and friendliness.
- Don’t overuse humor. Humor can be easily misinterpreted or come off as unprofessional.
- Don’t repeat your resume. Your cover letter should complement your resume, not repeat it.
- Don’t include irrelevant information. Focus only on what’s most relevant to the job you’re applying for.
- Don’t use clichés. Phrases like “I am a hard worker” or “I think outside the box” are overused and add little value.
- Don’t make excuses. Avoid explaining gaps in employment or other potential negatives.
- Don’t forget to tailor each letter. Customizing each cover letter will help it pass through Applicant Tracking Systems (ATS).
Cover letter examples
Here are a few cover letter examples that show how to highlight your skills, show your personality, and match your experiences with the job.
Cover letter example for someone with no work experience
Starting your career can be challenging, especially when you don’t have much experience to showcase. But don’t worry—a well-written cover letter can highlight your strengths and potential.
- Addresses the company’s needs: The letter begins by acknowledging the challenges the company faces, demonstrating an understanding of the industry and the company’s needs.
- Offers a solution: The candidate clearly states how they can provide value by offering a fresh perspective and innovative ideas.
- Highlights relevant experience: Even with limited work experience, the letter mentions a successful internship project that aligns with the job’s requirements.
- Shows enthusiasm and passion: The mention of a passion for sustainability and eagerness to contribute to the company’s efforts showcases the candidate’s genuine interest.
- Proposes next steps: The call to action is clear and professional, suggesting a meeting to discuss how the candidate can contribute, which shows initiative and confidence.
Cover letter example for someone changing careers
Changing careers can be a bold and exciting move, especially when you have a strong foundation of transferable skills. The following example of a cover letter demonstrates how to effectively highlight your previous experience and enthusiasm for a new industry.
- Engaging opening: Starts with a bold question that captures attention and sets the tone for the rest of the letter.
- Clear value proposition: Quickly establishes how the candidate’s project management skills can benefit the finance industry.
- Relevant experience: Highlights a specific project that showcases the candidate’s ability to improve efficiency and manage complex tasks.
- Expresses enthusiasm: Shows genuine excitement about the career change and the specific company.
- Call to action: Concludes with a clear and confident call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.
Cover letter example for someone re-entering the workforce
Re-entering the workforce after a significant break can be challenging, but it’s also an opportunity to showcase your resilience and the valuable skills you’ve developed during your time away.
The following cover letter example demonstrates how to effectively address employment gaps while highlighting your strengths and enthusiasm for the role.
- Strong opening statement: The cover letter begins with a compelling statement about the importance of adaptability and innovation, setting a positive and forward-thinking tone.
- Addresses employment gap: It acknowledges the employment gap upfront, providing context without dwelling on it, which demonstrates honesty and transparency.
- Highlights relevant experience: The letter emphasizes past accomplishments and specific projects, showcasing the candidate’s skills and ability to deliver results.
- Shows enthusiasm for the role: The candidate expresses excitement about re-entering the workforce and aligns their values with the company’s mission.
- Proposes next steps: It ends with a clear call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.
Generate a perfectly crafted cover letter in seconds
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To learn more about how the cover letter generator works, watch this brief video:
You can try Jobscan’s cover letter generator for free below:
Key takeaways
Follow these key takeaways to write a compelling cover letter that sets you apart from other candidates and opens doors to new career opportunities.
- Write with the employer’s needs in mind. Explain how you can address their specific challenges and contribute to their goals.
- Keep it brief. Use short sentences and paragraphs to make it easy for hiring managers to scan quickly.
- Address your letter to a specific person. If you can’t find a name, “Dear Hiring Manager” will suffice.
- Showcase your relevant experience. Use specific examples to demonstrate your abilities.
- Inject your personality. Share brief anecdotes or unique experiences relevant to the job.
- End with a strong call to action. Suggest a meeting or a call to discuss how you can contribute to the company’s success.
- Proofread your letter. A single error can torpedo your chances at getting an interview.
- Show enthusiasm. Showing excitement and a willingness to learn can make you a more attractive candidate.
FAQs
A cover letter should be one page long, consisting of three to four paragraphs. The total word count should be around 250-400 words.
When you don’t have a specific name, you can use “Dear Hiring Manager.” Avoid using “To Whom It May Concern,” as it is considered old-fashioned.
When emailing a cover letter, use a clear subject line like “Application for Content Developer – [Your Name].” Paste your cover letter into the email body. Attach your resume.
Yes, a cover letter is necessary because good first impressions are important. By highlighting your qualifications and showing enthusiasm for the role, you can gain an advantage over someone who doesn’t send one.
Employers look for personalization in a cover letter, showing that it’s tailored to the specific job and company. Highlight relevant experience and skills that match the job requirements. Include specific achievements that demonstrate your capabilities and contributions.
Yes. Providing specific examples of your achievements helps demonstrate your skills and qualifications, making your application more compelling to employers.
A cover letter starts with your contact information, first and last name, the date, and the employer’s details. Begin with an introduction about your suitability for the role. Include a brief section highlighting relevant experience and skills with examples. Conclude by asking for an interview.
The primary goals of a simple cover letter are to make a good impression, get someone to read your resume, and offer you a job interview. It also shows you have good communication skills, which are highly valuable in today’s workforce.
The opening sentence should state the problem the company faces or pose a thought-provoking question to grab the hiring manager’s attention.
