If you’re a job seeker, one of the most effective ways to succeed in your job search is to leverage your LinkedIn profile.

In fact, if you’re relying on submitting online applications alone, you’re missing out on LinkedIn’s massive potential to fast-track your job search and expand your professional network

What’s more, over 40 million people search for jobs on LinkedIn every week. And in case you’re wondering why so many people use the platform, LinkedIn reports that an average of eight job seekers get hired on it every minute!

So if your LinkedIn account is gathering dust, give it the makeover that it needs.

💡 Here are 28 must-know LinkedIn profile tips for creating a profile that recruiters can’t resist.

Table of Contents

#1 – Upload a professional LinkedIn profile picture

Let’s start with your profile photo. It’s the first thing that recruiters notice about your profile. Also, simply adding one already makes your profile 14 times more likely to get noticed by hiring managers than those without one. This means that it’s crucial to not leave this space blank. 

Don’t just settle for any photo, though. What you upload should:

  • Look professional. You don’t have to pay for headshots to have a profile picture that exudes confidence, likability, and competence. Here is a complete guide on how you can take a professional-looking photo without hiring a photographer.
  • Have a high resolution. The higher the resolution, the clearer the photo. Aim to upload a photo with a resolution of 400 x 400 pixels. 
  • Not be cropped from a group photo. Refrain from cropping yourself out of group photos. Chances are, you’ll end up with parts of another person’s face or shoulders, which will make your picture look unprofessional.
  • Be in a compatible format. If you’re taking a photo from an iPhone, you may get one in .heic format. Make sure to convert this into either .jpeg or .png to make it compatible with LinkedIn’s settings.

📷 With an updated profile picture, your profile should be looking good!

#2 – Don’t forget your background photo

Is your background photo blank? Don’t leave it as is. Your background photo provides a great opportunity for you to catch people’s attention, give a glimpse into your personality, and show what you’re passionate about.

You can even use it to reinforce your professional brand by creating a background photo that shows your services, skills, and interests.

Here’s an example:

LinkedIn profile photo and background image.

Samuel’s background photo is lines of computer code, which reinforces his headline that says, “Software Engineer at Jobscan.” 

We instantly get the message that he’s a programming whiz who probably eats code for breakfast. And if we were looking for an expert in the field, Samuel would look like a great fit.

Not sure what to feature in your background photo? Here are some ideas:

  • Yourself at work. Love what you’re doing? Why not show it by uploading a snapshot of you in your element? It can be one of you writing an engaging article at your work desk, giving aid to your local community, or speaking in front of a large audience.
  • A sample of your portfolio. If you’re a photographer, for instance, you can upload one of your best snaps. This way, your background photo can instantly work as a preview to your portfolio.
  • Hobbies or interests. Let people know what you love doing by uploading a picture of things or places that make your heart sing. It could be a scenic view of your favorite hiking trail or a stunning white sand beach. 
  • Achievements or awards. Make a statement about the value and quality of your work by uploading a photo of your most impressive achievements. It can also be of you receiving an award.

For best quality, upload a photo with a resolution of 1584 x 396 pixels.

#3 – Customize your LinkedIn profile URL

By default, your profile URL is a combination of your name and a bunch of numbers. Customizing it to show your full name (and even your location and certifications) will make it look much better and easier to remember.

But does it really matter? The answer is yes. A custom profile URL can:

  • Make your profile appear in search results. If you’re looking for a job, you want to be as visible as possible for recruiters to easily find you. Including a location in your URL, for example, helps make your profile visible to recruiters looking for professionals in the same area, even if they’re not searching on LinkedIn. 
  • Set you apart from other candidates. Many candidates have a pretty common name. So if, let’s say, your name is John or Jane, you’d want to include your full name as well as any certifications you have so recruiters can easily identify and look you up.
  • Make your profile look more professional. A custom URL looks cleaner and more professional. Also, if you’re submitting applications online, you’d want to include your LinkedIn profile URL for easier reference. You don’t want it to be something like “www.linkedin.com/john-smith-730199907”.

To change your profile URL, you can follow this guide

#4 – Write a descriptive headline

A LinkedIn headline is a description of yourself in 220 characters or less. Aside from your profile picture and background photo, it’s one of the first things that recruiters notice about your profile.

By default, your headline will be set to your most recent job title. But you don’t have to stick to this. In fact, you shouldn’t!

Your headline can actually help you appear in searches when recruiters look for candidates on LinkedIn, so make the most of the character limit, and highlight your expertise and interests.

Here’s an example:

LinkedIn profile picture of a woman wearing a black shirt and smiling against a blurred background.

In this example, the headline is “Content Marketing Manager | B2B, B2C, SAAS | SEO-focused content creator and marketer”.

How to write a standout headline:

Your headline should be compelling yet succinct, conveying what you do best and why recruiters should consider you.

✍🏼 Here are some tips on how to write an effective headline:

The average salary range for healthcare recruiters is between $58,000 and $88,000, with a median salary of $71,000.

You can also use a tool like Jobscan’s LinkedIn optimizer to make your profile match exactly what recruiters are looking for. This way, you can find out what keywords to include, not just in your headline but also in other key sections of your profile.

#5 – Tell your professional story in the summary section

Now that you’ve hooked people with your headline, the next thing to do is make sure to further reinforce your value as a professional by telling your story in the summary section.

Here’s an example:

Example of an About section for a LinkedIn profile.

How to write a compelling summary:

  • Tell a story. You have over 2,000 characters to share your career journey. Talk about how you started, what you’ve accomplished, and where you’re headed. 
  • Pepper with the right keywords. Your summary is a great place to incorporate keywords to make your profile match specific job descriptions. You can use a tool like Jobscan to do this. This tool gives you the exact keywords that you need to include in your summary, as well as words to avoid, to make your profile match the jobs that you’re aiming for.
  • Highlight accomplishments. The best way to communicate your strengths is to back them up with measurable results, as in the example above. 
  • Maximize the character limit. Aim for quality when writing your summary, but don’t be afraid to push the character limit if that will make your summary more meaningful. However, avoid fillers or fluff, and instead strive to make every sentence count.

#6 – Tell recruiters where you are

🌎 Including a location makes your profile 23 times more visible in searches. Also, since LinkedIn shows job opportunities that match your location, adding a location will help you search for jobs within your area or nearby.

Don’t worry about your location limiting your opportunities, though. You can let recruiters know that you’re willing to relocate by indicating locations where you’re willing to work when you set your job preferences.

Here’s how to do this:

  • Click on the edit button in the “Open to work” box.
  • Under “Locations”, click on “Add location” to add specific areas where you’re willing to work.
  • Click “Save”.

#7 – Indicate your industry

Your industry may not show up on your profile, but that doesn’t mean you can forget about it. Indicating the industry that applies to you makes your profile more visible to recruiters who search for candidates based on specific types of work.

It can also work the other way around. By adding your industry, you’re more likely to find job opportunities that you’re qualified for, speeding up your job search.

To add or change your industry:

  • Edit your profile intro by clicking on the edit button below your background photo.
  • Under the “Current position” section, click on the box for “Industry” and select from among the available industry options.
  • Once done, click “Save”.

#8 – Update your contact info

Many companies use an AI tool that sources candidates from Linkedin, allowing recruiters to gather contact information to reach candidates directly via SMS. This means that if your contact information isn’t updated or incorrect, you’d already be way behind.

Making sure your contact info is updated will also allow you to be included in hiring campaigns via SMS or messaging app, so you don’t have to spend months looking for a job that suits you.

🖥️ Also, many recruiters try to get in touch with candidates on LinkedIn via its Messaging feature. However, recruiters may have to connect with you before they can send you a message, making it inconvenient to reach you. To make it easier for recruiters, always include several ways you can be reached.

For example, LinkedIn allows users to include their instant messaging details, such as Skype and Google Hangouts, aside from a phone number and email. These alternate channels can help make sure that you don’t miss out on any job opportunities that come along.

#9 – List your top skills and back them up

When searching for candidates, recruiters often look for those with relevant soft and hard skills. They do this by using applicant tracking systems that screen for candidates that possess specific skill sets. 

🎓The best way to ensure that your profile gets picked up is to make sure it mentions the required skills based on the job that you want to get considered for. 

There are several ways to do this:

  • Make good use of the skills section. List at least five skills that you know are in demand in your chosen industry. You won’t be able to add any description to each skill here, but don’t worry. There are other ways to do that in your profile.
  • Tell recruiters where you put your skills to use. LinkedIn has made it possible for users to indicate in which jobs they used each skill. Doing this will help you convey that these are skills that you have actually put into practice.
  • Highlight your top three skills. Aside from the skills section, you can also highlight your top three skills in your headline, so recruiters are able to see them right away when they view your profile.
  • Talk about your skills in your LinkedIn summary. Your About section is a fantastic place for you to elaborate on your skills. Here, you can describe and back each skill up with numbers whenever possible. 

You can use a tool like Jobscan’s LinkedIn optimizer to scan your profile, compare it against a job description, and give you the exact soft and hard skills, as well as other keywords you need to mention.

#10 – Get people to endorse you for your skills

Endorsements are a way for real people to back you up on the skills that you listed on your profile. 

This makes them a useful resource for recruiters who want to determine whether you actually possess the skills you listed.

To get endorsements from your network, you can:

  • Just ask. Reach out to people you’ve worked with, and politely request an endorsement. You can do this via email or LinkedIn message, depending on how you normally communicate.
  • Endorse people. Go to profiles of people in your network whose skills you can actually vouch for and give them an endorsement. Most of the time, people will return the favor.
  • Expand your network. Connect with people with whom you have professional relationships. They are the ones who are actually qualified to endorse you. Also, the more recent your experience of working together, the more interested they will be to give you an endorsement, so don’t wait too long to connect.

#11 – Take a skills assessment

Another way to beef up your skills section is to take a skills assessment. These are online tests that LinkedIn offers to determine proficiency in technical skills, like programming, SEO, and Microsoft tools. 

These assessments are typically quick, multiple-choice questionnaires that you can complete in 15 minutes. If you score within the top 30 percent, you’ll be able to show a skills badge, which can add extra credibility to your profile.

Don’t worry about taking the assessment and not scoring high enough the first time. You can retake a test as many times as you need, and your score won’t show on your profile without your permission.

#12 – Show what services you offer

Another way to make your profile more visible is to update your Services page. This is a page within your profile where you can list all services you offer. It’s also extremely helpful for freelancers who are looking to expand their client base.

To edit your Services page:

  • Click on the edit button on the “Providing services” box below your headline.
  • Add services by clicking on the available services options.
  • Talk about yourself and your career journey in the “About” box.
  • Select a work location.
  • Provide details on pricing.
  • Click “Save”.

You can also use this page to market your brand or business by posting the page on your profile or sending it to people within your network via LinkedIn message.

Once the page is set up, your services will also show on your profile just below your headline so people can quickly get in touch with you for a contract.

#13 – Incorporate keywords that recruiters look for

The best way to have a competitive edge against other candidates is to incorporate relevant keywords that recruiters look for when scanning talent profiles.

These keywords can be the job title itself, top skills, as well as other keywords that can give your profile a boost.

Using Jobscan’s LinkedIn optimization tool, you can see how well your profile matches a job description based on the keywords required, the number of times they appear on your profile, and where you included them.

This tool can make your profile 132 percent more visible to recruiters and put your profile among the top search results.

Here are other tips for incorporating keywords:

  • Don’t overdo the keywords. Aim for a sweet spot of around 60 to 80 percent match rate when using a LinkedIn optimizer.
  • Use only the keywords that apply to you. Jobscan’s tool will show you the keywords that will make your profile stand out. But when using it, make sure to include only the keywords that actually apply to you. Be honest about your skills and achievements.
  • Keep it natural. Make sure that as you incorporate keywords into your profile sections, each sentence sounds natural. You’ll also know you’re probably overdoing the keywords when your sentences sound robotic or too keyword-y.

#14 – Fill out your work experience section

One of the most important parts of your profile is your work experience. It’s what tells the most about your knowledge, competence, and relevance. Moreover, most recruiters hire people who have had previous experience in the same industry or a related position, as they are usually more qualified.

You might be tempted to simply enumerate the jobs that you’ve had and end there. Don’t waste your opportunity to wow recruiters by making the most of this section!

Here are some ways to effectively fill out your work experience section:

  • Give a detailed description of each work experience. You have 2,000 characters to describe each experience, so make the most of this space. Talk about what you did, what problems you provided solutions for, and what you gained in terms of industry knowledge and skills.
  • Highlight your achievements. Talk about notable accomplishments by mentioning measurable results and providing figures to give recruiters an objective basis for how well you performed your job. 
  • Provide context for your accomplishments. Help recruiters better appreciate your contribution by giving context to your accomplishments. You can do this by briefly touching on how a certain achievement had never been reached before or how you solved a recurring issue in the company.

#15 – Avoid cliches and buzzwords

Ever seen the words ”rockstar” or “guru” on a LinkedIn profile? They may sound energetic and passionate, but they have long been outdated and overused. Also, including cliches may come off as unoriginal and, worse, corny.

The better way to describe yourself and your skills is to use action verbs that demonstrate how you used them in actual work settings and what results you were able to achieve.

For example, instead of describing yourself as a “rockstar sales representative”, you can say, 

“Consistently exceeded my monthly quota of $100,000 in sales and was awarded ‘Best Salesperson of the Year’ for five consecutive years.”

This example is a much better and more convincing way to describe your competence as a salesperson. It also leaves no doubt as to your ability to go above and beyond what’s expected of you.

When listing your work experience, always link to your previous employers’ company pages on LinkedIn. This simple trick will make your profile more visible to people who search for the companies where you previously worked.

#17 – Fill out your education section

Some employers filter candidates based on their degree or school attended. So even if it may not appear relevant to your chosen career, make a point of filling out your profile’s education section.

If you’re an entry-level candidate who doesn’t have any work experience yet, details about your education may also show recruiters that you gained the skills needed for the job through school activities or projects.

Bolster your education section using these tips:

  • Link to your school’s LinkedIn page. Recruiters will be able to see your profile when they search for the school you attended.
  • Mention extra-curricular activities. Involvement in extracurricular activities shows that you had a well-rounded academic experience and that you showed initiative in projects where you took on a leadership or major role.
  • Talk about awards you received. Awards are an excellent indication of your academic excellence and competence. Recognition in specific fields can also help you highlight skills like communication and leadership.

#18 – Showcase your volunteer experience

Adding your volunteer experience to LinkedIn will give your profile a huge edge over others that don’t have one. Your volunteer work doesn’t even have to be relevant to your chosen career. 

Whatever you did, be it helping teach children or participating in your community’s clean-up drive, your volunteerism tells recruiters that you have initiative, passion, and eagerness to give back to society.

In fact, 82 percent of recruitment managers choose candidates with volunteer experience over those that don’t. 

Aside from that, beefing up your volunteer section is also a good opportunity to incorporate relevant keywords that will help your profile get picked up by ATS that companies use to filter candidates.

#19 – Received an award? Show it off!

If you’ve received awards in your previous work experience, you should be proud and show them off!

Mentioning awards is a much better way to demonstrate your skills than simply stating that, for instance, you’re an effective leader or passionate advocate of a cause. 

When listing your awards:

  • List your awards by relevance. List your awards in a way that highlights the ones that are most relevant to the job you’re applying for. 
  • List academic awards and fellowships. This is true even if they are merit-based scholarships. That’s because they are typically awarded to people who meet certain criteria.
  • Provide context for your awards. Briefly describe what the award is about, what it means in your field, and how significant it is to you. This will help recruiters see the importance of your awards.

#20 – Highlight certifications and licenses

Like awards and recognitions, certifications and licenses should also be highlighted. These convey your willingness to keep enhancing your industry knowledge and upgrading your skills.

The good news is you don’t always have to pay to get certifications. There are numerous free courses that you can take online, which means you can take them anywhere and anytime. 

Your LinkedIn profile will only show your first three certifications, so you’ll want to list them according to their relevance.

#21 – Ask for recommendations

LinkedIn has a feature that allows users to recommend professionals with whom they’ve had positive experiences or whose job performance is commendable.

Receiving recommendations is a massive plus because we instinctively trust what other people say about something or someone. Also, it works exceptionally well for backing up skills that you list on your profile.

For example, if you listed “leadership” as one of your top skills and someone else recommends you saying you showed impressive direction, initiative, and decision-making, it helps recruiters know that you’re as good as you say you are.

But first, you have to know how to get recommendations from your network. Here’s how:

  • Connect with colleagues. Colleagues you’re not connected with on LinkedIn won’t be able to recommend you.
  • Recommend people you genuinely enjoyed working with. The best way to encourage others to recommend you is to recommend them first. Talk about why you recommend them as a professional, why you enjoyed working with them, and where you believe they excel.
  • Ask for recommendations. You can also politely request recommendations from people. Some won’t recommend you back, and that’s okay. Those who genuinely liked working with you will.

#22 – Expand your network

Like any social media platform, LinkedIn is wonderful for building connections and expanding your network. But building your professional network means so much more than just connecting with random people.

It also means:

  • Attending in-person or virtual events within your network. Networking events can help you get to know more people and get included in relevant activities related to your industry.
  • Publishing useful resources. These can be articles or media that spark discussions or help others gain industry knowledge. 
  • Setting up meetings. You can build relationships with LinkedIn connections through face-to-face interactions. Lunch meetings or a quick call are also helpful in building relationships and learning from each other.

To expand your network on LinkedIn, you can:

  • Connect with people you actually know. LinkedIn recommends connecting only with people that you actually know or worked with. This reduces the number of spam messages in your inbox (yes, they happen on LinkedIn too!) and ensures that the messages you get are meaningful.
  • Connect with people who can help your career. You can also connect with people you don’t know if you believe building a professional relationship with them can help you advance your career. Try to send them a brief message to let them know why you want to connect.
  • Follow people you want to get updates from. There are plenty of people on the platform that you may not personally know but admire. These can be industry leaders or advocates of certain causes. 

#23 – Stand out with a publications section

Very few people make use of this section on LinkedIn, and because of that alone it can give your profile a huge edge.

Fill out the publications section if you have authored a book or have been published in a scientific journal, academic publication, or magazine.

The only thing that LinkedIn requires you to provide is the title of the book or journal. But you can help recruiters verify your authorship by including the publication or publisher, publication date, description of your book, co-authors, and publication URL.

If you have it, the URL will help people view your book right away, which adds legitimacy to your publication. If you’re selling your book, you can also lead them to a channel where they can purchase it.

You can also highlight articles, art, or other media that you’re proud of in the Featured section. This will show up just below your LinkedIn summary or About section. 

#24 – Be active on LinkedIn

Being an active LinkedIn user will help you appear more frequently on people’s feeds and build you up as an expert in your industry or niche.

Aside from that, people can keep you in mind when an opportunity for career growth or a new job comes up.

To increase your engagement on LinkedIn, you can:

  • Comment on people’s posts. Adding comments is a great way to express your interest or share feedback about what people post on LinkedIn. It also encourages others to engage with content that you share.
  • Publish helpful resources. Be a valuable part of your professional community by sharing resources on recent developments, industry updates, or your own thoughts about specific topics. 
  • Endorse and recommend people. Let people know that you appreciate their hard work and work ethic by endorsing them for their skills or recommending them. Doing so will also most likely encourage others to do the same for you!
  • Share or repost content. Show your support or express your own opinions about an interesting piece of content by reposting what others post.
  • React to content. A like or heart reaction will only take seconds, but it will help you show up on people’s feeds.
  • Use the Easy Apply feature. LinkedIn has made it extra easy for job seekers to apply for jobs. Most companies make use of the Easy Apply feature, which allows people to send their applications at a click of a button. This also means you don’t have to wait until someone picks up your profile.

#25 – Upload your resume to LinkedIn

When you make use of the Easy Apply feature, you’ll need to upload your resume to LinkedIn.

It’s pretty easy to do:

  • Click on “Me” in the navigation bar.
  • Under “Account”, click “Settings & Privacy”.
  • Under “Job seeking preferences”, click “Job application settings”.
  • You will be directed to a page where you can upload or manage your resume.

Remember that your resume is not meant to be the exact copy of your LinkedIn profile. Your resume has to be customized to fit the job you’re applying for, which means there may be work experiences in your LinkedIn profile that you can leave off your resume.

However, your resume has to match your LinkedIn profile in terms of:

  • Dates of employment. Check that all the dates of employment are the same, so as not to cause confusion.
  • Job titles. You might be tempted to tweak job positions to match the job you’re applying for. Don’t. Stick to the actual titles that you held. This will also ensure that the titles in your LinkedIn profile and resume match.
  • Employment gaps. Hiring managers may notice employment gaps in your LinkedIn profile. Your resume can be a good opportunity to explain those. You can do so by mentioning side hustles, a period when you pursued higher education, or did volunteer work for a cause you advocate for.

You can also use a tool like Jobscan’s resume optimizer to help you write an ATS-friendly resume that exactly matches a job description. This tool also allows you to Power Edit your resume, so you can get your match score in real time.

#26 – Turn on creator mode

Feeling extra creative? Turn on creator mode on LinkedIn to make use of additional tools, like LinkedIn Live and LinkedIn Newsletter.

Using this feature, you can:

  • Enlarge your influence. Creator mode allows you to enlarge your following. People can easily connect with you too, since they’ll only need to follow (instead of connect with) you. This also gets rid of you having to accept connection requests.
  • Establish your voice in your chosen niche. This feature is a great option for those who want to establish themselves as thought leaders and experts in specific topics. 
  • Start trends or join trending topics. You can use as many as five hashtags in your posts on creator mode, which means you can easily jump in on topics that are trending on the platform. 

#27 – Let recruiters know you’re open to work

Make it easy for recruiters to spot you by making use of LinkedIn’s open to work feature.

To do this:

  • Edit your job preferences by clicking on the “edit” icon in your “Open to work” box just below your headline.
  • Add your preferred job titles.
  • Select your preferred job location type and locations.
  • Choose your start date and desired employment type.
  • Set job preferences visibility to either “Recruiters only” or “All LinkedIn members”.

Making your job preferences visible to all LinkedIn members gives your profile picture an #OpenToWork badge. One advantage of the badge is it allows anyone on LinkedIn to refer your profile when they know of an opening.

#28 – Regularly update your profile

This is especially important when you’re actively hunting for a job. You can do this by regularly updating the information in your profile, as well as staying active on the platform. 

Your LinkedIn profile picture is the first thing that people notice. Profiles with a photo are also most likely to get noticed than those that don’t. 

Also, most recruiters judge a candidate’s likability, competence, and influence based on their photo alone. This means you should never leave the space for your profile photo blank.


How can you optimize your LinkedIn profile for better visibility and engagement?

One effective way to optimize your LinkedIn profile is to use a tool like Jobscan’s LinkedIn optimizer. It can give you valuable insights on keywords to match, key skills to mention, as well as tips and tricks to make your profile stand out from the crowd.

What are the essential elements of a standout LinkedIn profile?

A standout LinkedIn profile contains the following essential elements:
Strong headline. Ideally, your headline should contain important keywords, such as the job title that you’re applying for as well as key skills.
Compelling summary. This is where you can tell your career journey, detail accomplishments, and incorporate key skills that qualify you for the job.
• Detailed work experience. Talk about major achievements and skills gained during each work experience.
• Key skills. Recruiters often search for candidates that possess the skills necessary to excel at a job.

What are some LinkedIn profile tips for writing a compelling headline?

To write a compelling headline, you should mention the specific job title, industry-specific keywords, and key skills.

How important is it to have a professional profile picture on LinkedIn?

Your LinkedIn profile picture is the first thing that people notice. Profiles with a photo are also most likely to get noticed than those that don’t.
Also, most recruiters judge a candidate’s likability, competence, and influence based on their photo alone. This means you should never leave the space for your profile photo blank.

What should you include in the “About” or “Summary” section of your LinkedIn profile?

Your LinkedIn summary should include:
• Your career story.
• Your achievements and recognitions.
• Industry-specific keywords.
• Relevant skills.

How can you showcase your skills and expertise effectively on your LinkedIn profile?

You can effectively showcase your skills and expertise by:
• Filling out the skills section.
• Describing how you put each skill into practice.
• Detailing measurable results and accomplishments in your LinkedIn summary and work experience section.
• Mentioning skills in your volunteer section.

How can you leverage LinkedIn recommendations and endorsements to enhance your profile?

Display endorsements and recommendations in your profile to show recruiters that you’re trustworthy and competent.
You can increase the number of your endorsements and recommendations by asking for them directly from connections that you had positive work experiences with or by giving endorsements to others.

What should you do to make your LinkedIn profile more appealing to recruiters and hiring managers?

The best way to make your LinkedIn profile appealing to recruiters and hiring managers is to optimize your profile using a Linked optimizer.
An optimized profile will give you a significant edge over others, as it allows you to exactly match a job description, show recruiters that you have the right skills, and highlight work experience that makes you highly qualified.

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