Step 1 – Research the company
During the job interview, it’s practically guaranteed that you’ll be asked how familiar you are with the company.
If your answer is “not very familiar,” you’re much less likely to get the job!
In fact, 47% of interviewers said that they would NOT offer a job to someone who didn’t know much about the company.
This is why it’s so important to research the company you’re applying to before the interview.
You need to learn all you can about what the company does, who its customers are, and what its products and services are.
This will not only give you the edge over other job candidates, but it will help you come up with insightful questions to ask the interviewer and demonstrate your level of interest in the company.
How to research a company for an interview:
1) Visit the company website – You should find a wealth of information here, including details about the company’s mission statement, values, and history. Find out how big the company is. Is it a start-up, or a large corporation? Is the work environment casual, or formal? Knowing this can help you decide if it’s the right fit for your skills and interests.
2) Read news articles about the company – These will provide you with important insights into current trends and developments. You can also avoid companies that have recent scandals!
3) Visit their social media channels – Start by searching for the company’s official social media accounts on platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube. What kind of messages are they posting and tweeting? You can learn a lot about the company’s culture, values, and mission by paying attention to its social media presence.
4) Look up the company on Glassdoor – Glassdoor is a useful free tool for researching a company because it allows you to see ratings and reviews from current or former employees. The reviews are anonymous and can provide great insight into the company from the perspective of its employees.
Glassdoor also provides information about salaries, benefits, and the interview process that can help determine whether a job is worth applying to.
As an example, here is what the Microsoft company page looks like on Glassdoor: