Digital Marketing Resume Skills: Top Examples and Writing Tips

Use a simple, clean format that highlights your skills and experiences. Focus on readability by using bullet points and short phrases to present your skills. Properly organize your resume into education, experience, and skills sections.

“Adding a skills section to your resume is a great way to draw the recruiter’s attention to your most relevant strengths and competencies.”

– Ashley Watkins, NCRW, NCOPE, Job Search Coach

For example, digital marketing resume bullet points might look like this:

• Developed and executed a comprehensive digital marketing strategy that increased web traffic by 25% over six months.
• Analyzed customer data to refine audience targeting, resulting in a 15% improvement in conversion rates.
• Managed cross-functional project teams to launch a new product campaign, adhering to timelines and budget constraints.
• Implemented SEO best practices that boosted organic search rankings by 30% within three months.
• Edited and optimized website content, enhancing user engagement and reducing bounce rates by 10%.

Hitting all the top job requirements with your skills list will help you rank highly for a keyword search within an applicant tracking system. But don’t stop there. Add context for every skill elsewhere in your work experience.

If a recruiter is excited by your customer service skills, for example, the first thing they’ll do is skim your work experience to figure out when, how, and how much you used that skill.

As you list your responsibilities, it’s also important to highlight your specific achievements wherever you can.

“For soft skills, it’s often more effective to demonstrate them in the context of your past work experience. Instead of merely stating “excellent team player”, you are better off saying “collaborated with a cross-functional team of 6 on a new product launch that boosted sales by 30% in one year”. Examples of specific accomplishments or business outcomes speak louder than buzzwords.”

– Ana Lokotkova, Career Coach and Advisor

Instead of saying,

“Worked on digital marketing campaigns.”

You could say,

“Led digital marketing campaigns that increased brand awareness by 20% through targeted social media advertising and content marketing strategies.”

This demonstrates your level of expertise with the skills you listed. It gives the recruiter more reason to be interested in you as a result.

If you’re applying for a role requiring a broad skillset, categorize your skills.

“If you opt to include a designated skills section on your resume, include up to 10 of your core competencies. Excessive skills lists are overwhelming and sometimes confusing to the reader.”

– Kelli Hrivnak, Marketing and Tech Recruiter

• Technical Skills: Digital marketing, Analytics, SEO, CMS
• Creative Skills: Editing, Copywriting, Graphic Design
• Organizational Skills: Project management, Asana, ClickUp
• Communication Skills: Presentation, Public Speaking, Reporting

Use numbers to quantify your accomplishments wherever possible. This helps potential employers understand your abilities and the impact you can have on their organization.

“Recruiters and hiring managers are looking for relevancy of how and when you applied those skills, so provide examples of this in your experience section. Bonus tip: Don’t just insert the skill like a task–include results.”

– Kelli Hrivnak, Marketing and Tech Recruiter

Instead of saying,

“Handled digital marketing tasks for the team.”

You could say,

“Directed digital marketing initiatives that resulted in a 40% increase in lead generation through strategic email campaigns and social media promotions.”

Read the description carefully and emphasize the relevant skills and experiences. Highlight the skills that the employer seeks and provide examples of how you’ve used those skills in your previous roles. Doing so can demonstrate that you’re a strong fit for the position and increase your chances of being invited to an interview.

“The ‘one-size-fits-all’ approach doesn’t work when it comes to your resume. For every job application, tailor your skill set to match the job description. Most companies use Applicant Tracking Systems (ATS) that filter candidates based on keywords and skills listed in the job description. So, research the role you’re applying for and distill the skills required.”

– Ana Lokotkova, Career Coach and Advisor

In order to do this, “you must first understand what skills are most important for the target role,” says Ashley Watkins.

Sample job description for digital marketing:

We are seeking a digital marketing specialist to join our team. The ideal candidate will have experience in developing and executing digital marketing strategies, utilizing analytics to optimize campaigns, and managing advertising efforts across multiple platforms. Strong SEO skills and the ability to edit and create compelling content are essential.

Resume bullet points tailored to the job description:

• Spearheaded a digital marketing strategy that resulted in a 25% increase in website traffic and a 15% boost in conversion rates.
• Utilized analytics tools to track and optimize campaign performance, leading to an increase in ROI by 20%.
• Managed advertising budgets and campaigns across social media and search engines, achieving a 30% reduction in cost per acquisition.
• Enhanced SEO practices that improved organic search rankings, contributing to a 35% rise in lead generation.
• Edited and curated engaging content for online platforms, increasing user engagement by 25%.

“Focus on the sought-after and in demand skills. A great way to figure out what is currently in demand is by researching current job openings from your preferred companies and reading through the posting. Pay close attention to the preferred requirements section and build your skills section based on this list.”

– Chelsea Jay, Career & Leadership Development Coach – Seasoned and Growing

Start each bullet point with an action verb. An action verb expresses an action, such as “create,” “build,” “manage,” “lead,” or “implement.”

Action verbs grab the reader’s attention and paint a vivid picture of what you accomplished at work.

Action verbs make your resume more interesting to read. They also show the kind of can-do attitude that employers are looking for.