A professional brand is the representation of your unique value proposition in the workplace. It’s comprised of your articulated passions, professional style, perceived strengths and predictable results. Each of us has a professional brand, whether or not we’ve carefully crafted our public reputation. Our brand is how our network, leaders, and co-workers describe us when we aren’t in the room.

Professional resume writers use a broad spectrum of techniques to elicit an individual’s professional brand such as interviews, assessments, 360-degree feedback, or analysis of past performance reviews. This process reveals patterns of behavior, consistent outcomes, and common perceptions used to build a client’s branding statement and career summary. Professional writers frequently choose to include a client’s professional brand because it:

  1. Clearly defines value to a potential employer 
  2. Aligns competencies with sought-after qualifications 
  3. Distinguishes the individual from other candidates

Our brand is how our co-workers describe us when we aren’t in the room

Angela Watts

While industry experts agree about the importance of branding, there is a divide regarding branding format. In one camp (Pro-Adjectives), writers use authentic and specific adjectives to build a visual image of the individual in the reader’s mind (similar to how an author develops a character in a book). 

Adjectives-based resume branding statement example

resume branding statement adjective

In the other camp (Pro-Accomplishments), writers use concise accomplishments to build a fact-based brand for the candidate. They recognize that human screeners have limited time for each resume and use this time to target accomplished individuals.

Accomplishments-based resume branding statement

resume branding statement accomplishment

So, who’s right?

In surveying several HR professionals and Recruiters from varied industries, it was found that a combination of Adjectives and Accomplishments was preferred. They tended to lean more toward Accomplishments than Adjectives but appreciated the combination approach.

In a recent LinkedIn post on this topic, several professional resume writers responded that they have been using and having success with this combination approach. It was explained that inclusion of adjectives helps to visualize the candidate’s professional style, while accomplishments demonstrate the impact this style has on teams, customers and employers.

Combination resume branding statement examples

resume branding statement combo

resume branding statement combo 2

The takeaway

Branding can build a consistent message about your professional value across platforms. Resume Writers and HR Professionals encourage job seekers to utilize this advantage, but the methods for conveying a brand in resume format are still under debate. Employing a combination of adjectives and accomplishments appears to be the optimal solution in the current job market.

Learn more

Angela Watts, Resume Writer

Angela Watts is a multi-certified Human Resources professional, a Recruiter Academy certified Corporate Recruiter, an Executive Resume Writer, and the CEO of MyPro Resumes. She has sourced and screened thousands of applicants for SMB and Fortune 500 companies and aids clients from all disciplines to effectively represent themselves through unique and compelling resume documents and introductory correspondence. She is also a member of the National Resume Writers Association, the Recruiter Academy and the Career Thought Leaders Consortium.

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