Sales Associate Resume Examples, Skills, and Keywords

Sell yourself to potential employers with a focused resume that sets you apart from the competition. In this article, you will find sales associate resume examples that include the skills and keywords needed to do just that.

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Sales Associate Resume Sample

A good salesperson can make a difference in a store. They can help persuade shoppers to commit to their purchases, suggest complementary items, and maintain a well-organized floor. Perhaps most importantly, they create the store’s environment, cultivating a warm and hospitable shopping experience that invites customers to return.

As more and more people take their business online, retail jobs have gotten more competitive. Stores are looking for employees that do more than check the boxes. They want colleagues with the sales associate skills that will help them take their store to the next level. So, it’s important to demonstrate your creativity as well as your competence.

These days many companies use Applicant Tracking Systems (ATS) to help them sort and rank their candidates. Before your resume is seen by another person, ATS software will scan it for certain sales associate resume skills and keywords. Hitting these terms will help get you through this initial stage of the application process. Plus, properly focusing on your career narrative will help you through the later stages.


New York, NY 10003 • (555) 555-1234 • •


I create a seamless shopping experience for customers in our flagship store. Initiated a tech-infused retail approach and managed an omnichannel operation enabling the team to react in near real-time to capture all of the great moments in sports to ensure that product is available to fans in the heat of the moment. Implement processes that improve production, communications, efficiencies, and revenues. A natural ability to anticipate and meet the needs of clients and fellow sales team, while delivering innovative solutions that fit the goals and objectives of the division and the company. The go-to person in the store with consistently strong performance reviews.


Enthusiasm for Sports Industry | Expert knowledge of Sports Retail Sales | Flexibility | Friendly | Goal-oriented | Hitting sales targets | Initiative | Knowledge of retail software | Managing social media account | Microsoft Office | Monetary transactions | Organization | Outgoing | Point of sale (POS) processing

Atlanta United/Falcons • Retail Sales Associate
(06/2017) - Present
  • Carried out the front line selling effort
  • Developed, built, and maintained store displays
  • Drove sales revenue for the organization
  • Created the ultimate shopping experience for fans
  • Maintained retail standards through back-of-house operations
  • Demonstrated ability for effective communication and collaboration with clients and team
Georgia Tech University, Atlanta, Georgia • B.S. Psychology
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Sales Associate Resume Skills and Keywords

The right format and language will help you get through the initial stages of the hiring process. Employers want to know that you can hit the ground running in your new position. While they expect you to need a certain amount of orientation as you adjust to the new environment, they will also expect you to have the basic skills necessary for the job. Use the skills section to hit the resume keywords for which both hiring personnel and ATS software will search.

Make sure to cover important areas of sales skills such as organization and interpersonal skills.

Top Sales Associate Resume Skills

  • Attention to detail
  • Brand awareness
  • Communication
  • Creativity
  • Customer assistance
  • Customer relations
  • Customer service
  • Designing product displays
  • Disciplined
  • Efficiency
  • Enthusiasm for _____ (product)
  • Expert knowledge of _______ (product)
  • Flexibility
  • Friendly
  • Goal-oriented
  • Hitting sales targets
  • Initiative
  • Knowledge of retail software
  • Managing social media account
  • Microsoft Office
  • Monetary transactions
  • Organization
  • Outgoing
  • Point of sale (POS) processing
  • Positive attitude
  • Problem-solving
  • Reliability
  • Sales promotions
  • Second language
  • Teamwork
  • Upselling

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5 Resume Writing Tips for Sales Associates

Tip #1: Use a modern and professional template

Both the format and content of an ideal resume have evolved a lot. Creating a simple list with your default word processor doesn’t cut it anymore. You’ll need to use a more sophisticated template.

However, you shouldn’t depart too far from tradition. Both ATS and their human equivalents need to be able to scan your resume to quickly pull out relevant information. Jobscan has you covered with the tools you need, including a detailed resume-writing guide.

Tip #2: Include a resume objective

In a couple of sentences or bullet points, brand yourself at the top of your resume. You can do this with a more traditional objective statement — a short declaration of who you are and what you want from this next career move.

Alternatively, you can craft a career snapshot. What are the major “wow” factors in your resume? What are your greatest accomplishments? Putting this material at the top accomplishes two things:

  • People reading lots of resumes very quickly aren’t likely to miss it.
  • These summaries work like thesis statements, allowing a reader to better contextualize and focus on everything that follows.

Tip #3: Show how your previous initiatives have paid off

No one wants an employee that’s simply punching the clock. Instead of focusing on previous job responsibilities and the day-to-day routine, use your work experience to highlight instances where you went that extra mile for your employer.

Maybe you started a successful social media campaign advertising a specific sale, or maybe you introduced your employer to the possibilities of using Instagram or Snapchat. Perhaps you consistently exceeded sales expectations by a certain percent or reorganized the stock room to improve comfort and efficiency.

Whenever you can include hard facts or numbers, do so. They lend credibility to your claims. But even if your achievements have been harder to quantify, don’t focus on the ways you have been adequate. Showcase all the ways you have been awesome.

Tip #4: Tailor your sales associate resume for each new application

Target each section to the position for which you’re applying instead of sending a generic duplicate for each new listing.

Employers want an employee who understands the particular responsibilities of a job and contributes to their team from day one. Make it easy for them to imagine you as a part of that team.

Scan each listing for keywords and sales associate resume skills that you need to include in your resume. Double-check your language and match their terms exactly. It won’t help you to list “Adaptability” if the ATS wants to see “Flexibility”, even though these mean practically the same thing.

After you make sure your skills are compatible, put yourself in the position of a hiring manager looking to fill the job you want. First, what would matter to you? What are the non-negotiable essentials? Second, what would impress you? What would you consider an advantage for this position?

Go over your resume again, tweaking details and phrasing to better fit your own imagination of a perfect candidate for this job.

Tip #5: Use Action Verbs

When describing your previous experience, write in an active tone. For example, instead of saying “I took note of the sales floor”, say “Managed the sales floor.” Other action verbs that are great for describing your work experience include:

  • Organized
  • Planned
  • Coordinated
  • Designed
  • Spearheaded
  • Expedited
  • Increased
  • Trained
  • Networked
  • Oversaw

Words like these not only show employers that you are action-oriented but also accomplished and skilled.

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