Account Manager Skills
The key hard and soft skills required for an account manager job in 2023 based on our database of over 10 million real job listings.
Get your free resume reportAccount managers work in a variety of fields. These include sales and marketing, finance and banking, healthcare, advertising, technology, and retail.
Account management is about making sure the company’s relationships with its customers are strong, healthy, and profitable. This involves monitoring customer feedback and resolving any issues. It also entails developing strategies to increase customer satisfaction and loyalty.
How we got the data
The data in this report was pulled from Jobscan’s database of more than 10 million job descriptions and 17 million resumes.
We analyzed the job descriptions to find the skills that employers want the most. Then we analyzed the resumes to see which skills appeared most frequently.
Armed with this knowledge, job seekers can easily tailor their resumes and cover letters to highlight the most relevant skills for each job they apply to.
top 10 account manager Hard Skills
top 10 account manager Soft Skills
top 10 account manager skills on Resume with High Match Rate
- Sales
- Marketing
- Communication
- Account management
- Leadership
- customer service
- driven
- business development
- salesforce
- project management
Top 10 account manager skills
Examples of how to write this skill on your resume:
- Achieved a 95% customer retention rate by building trust and delivering exceptional service.
- Negotiated deals with high-value clients, resulting in $1.2M in new revenue.
- Proven track record of exceeding sales targets, closing complex deals, and driving revenue growth. Closed $5M in new business in Q1 2022 alone.
- Conducted market research and developed a strategic plan to enter a new market, resulting in a 15% increase in revenue.
Examples of how to write this skill on your resume:
- Developed and executed strategies to strengthen brand image, resulting in a 10% increase in brand recognition.
- Conducted market research to identify customer needs, resulting in the development of new products and services that met those needs.
- Curated content across various channels to engage with target audiences, resulting in a 20% increase in outreach email open rate.
- Created email marketing campaigns that delivered relevant content to prospects, resulting in a 20% increase in open rates and a 15% increase in click-through rates.
Examples of how to write this skill on your resume:
- Maintained strong relationships with key clients, resulting in a 15% increase in sales revenue over two years.
- Acted as the primary point of contact for clients, handling all inquiries and concerns in a timely and professional manner.
- Successfully negotiated and renewed contracts with multiple clients, leading to a 10% increase in client retention rate.
- Proactively identified and addressed potential issues or risks to client relationships, resulting in a 20% decrease in escalations.
Examples of how to write this skill on your resume:
- Facilitated communication between cross-functional teams, resulting in a 20% reduction in project delivery time.
- Led a team of account managers to achieve a 95% client satisfaction rating by implementing regular touchpoints and active listening strategies.
- Successfully increased client retention by 25% through regular communication and personalized outreach strategies.
- Exceeded quarterly sales targets through effective communication of product value to clients, resulting in a 15% increase in revenue.
Examples of how to write this skill on your resume:
- Developed a customer retention strategy that reduced churn by 25% in the first six months.
- Implemented a new account management strategy that increased revenue by 20% in the first year.
- Analyzed sales data and employed strategic upselling and cross-selling tactics, leading to a 10% increase in sales revenue.
- Conducted regular strategic business reviews with clients, identifying areas for improvement.
Examples of how to write this skill on your resume:
- Conducted regular technical training sessions for clients and internal teams.
- Developed and maintained technical documentation, including user manuals, technical specifications, and other support materials.
- Demonstrated expertise in a range of technical tools and software, including Salesforce, HubSpot, and Google Analytics.
- Led the implementation of a new CRM system for a client, resulting in increased sales productivity.
Examples of how to write this skill on your resume:
- Responded promptly to client inquiries and issues, achieving a 95% resolution rate within 24 hours.
- Conducted regular client feedback surveys, resulting in a 30% improvement in client satisfaction scores.
- Developed and maintained positive relationships with key clients, resulting in increased revenue and business growth.
- Fostered strong relationships with internal teams to ensure the timely and effective delivery of client services and solutions.
Examples of how to write this skill on your resume:
- Exceeded sales targets by an average of 20% year-over-year through a competitive approach to client acquisition and retention.
- Won a major contract against a larger competitor by demonstrating superior product knowledge and expertise in a competitive bid process.
- Consistently ranked as a top performer in a competitive sales environment, with a track record of exceeding revenue goals.
- Developed and executed a successful competitive pricing strategy that resulted in a 15% increase in revenue within the first year.
Examples of how to write this skill on your resume:
- Analyzed client data to identify trends and provide insights that increased revenue by 15%.
- Developed and implemented a data-driven sales strategy that increased sales by 25% within the first year.
- Used statistical analysis to evaluate and improve the effectiveness of pricing strategies, resulting in a 10% increase in profit margins.
- Analyzed customer feedback to identify areas for improvement, resulting in a 15% increase in customer satisfaction ratings.
Examples of how to write this skill on your resume:
- Led the development of a new sales territory, resulting in a 30% increase in sales revenue within the first year.
- Trained a team of 10 sales representatives, achieving a 20% increase in sales revenue in Q2 2023.
- Facilitated cross-functional collaboration between departments, resulting in a 25% increase in efficiency and productivity.
- Created a mentorship program for new hires, resulting in a 30% decrease in employee turnover.
5 tips for writing an account manager resume
Create a bulleted resume skills section
Use a simple, clean format that highlights your skills and experiences. Focus on readability by using bullet points and short phrases to present your skills. Properly organize your resume into education, experience, and skills sections.
“Adding a skills section to your resume is a great way to draw the recruiter’s attention to your most relevant strengths and competencies.”
– Ashley Watkins, NCRW, NCOPE, Job Search Coach
For example, an account manager’s bullet points might look like this:
- Strong communication skills, with the ability to build and maintain relationships with clients and colleagues.
- Excellent organizational and time management skills to manage multiple accounts, projects, and priorities simultaneously.
- Proficiency in using CRM software and other tools to track client information, analyze data, and develop strategic account plans.
Hitting all the top job requirements with your resume skills list will help you rank highly for a keyword search within an applicant tracking system. But don’t stop there. Add context for every skill elsewhere in your work experience.
If a recruiter is excited by your communication skills, for example, the first thing they’ll do is skim your work experience to figure out when, how, and how much you used that skill.
Highlight skills and accomplishments in your work experience section
As you list your responsibilities, it’s also important to highlight your specific achievements wherever you can.
“For soft skills, it’s often more effective to demonstrate them in the context of your past work experience. Instead of merely stating “excellent team player”, you are better off saying “collaborated with a cross-functional team of 6 on a new product launch that boosted sales by 30% in one year”. Examples of specific accomplishments or business outcomes speak louder than buzzwords.”
– Ana Lokotkova, Career Coach and Advisor
For example, if you increased revenue, be sure to mention this accomplishment.
Instead of saying,
“Managed a team of 12 people.”
You could say,
“Led a team of 12 account executives, consistently meeting or exceeding quarterly revenue targets for assigned accounts.”
This demonstrates your level of expertise with the skills you listed. It gives the recruiter more reason to be interested in you as a result.
Break resume skills sections into categories
If you’re applying for a role requiring a broad skillset, categorize your skills.
“If you opt to include a designated skills section on your resume, include up to 10 of your core competencies. Excessive skills lists are overwhelming and sometimes confusing to the reader.”
– Kelli Hrivnak, Marketing and Tech Recruiter
For example, someone applying for a role as an account manager might benefit from segmenting their skill lists as follows:
Sales and Business Development
- Lead generation
- Account acquisition
- Revenue growth
Client Relationship Management
- Communication
- Customer service
- Client retention
Quantify your achievements
Use numbers to quantify your achievements wherever possible. This helps potential employers understand your abilities and the impact you can have on their organization.
“Recruiters and hiring managers are looking for relevancy of how and when you applied those skills, so provide examples of this in your experience section. Bonus tip: Don’t just insert the skill like a task–include results.”
– Kelli Hrivnak, Marketing and Tech Recruiter
Instead of saying,
“Resolved disputes and negotiated deals with high-value clients.”
You could say,
“Successfully resolved disputes and negotiated deals with high-value clients, resulting in $1.2M in new revenue.”
By using numbers, you give hiring managers a better sense of your value.
Tailor your resume to the job description
Read the description carefully and emphasize the relevant skills and experiences. Highlight the skills that the employer seeks and provide examples of how you’ve used those skills in your previous roles. Doing so can demonstrate that you’re a strong fit for the position and increase your chances of being invited to an interview.
“The ‘one-size-fits-all’ approach doesn’t work when it comes to your resume. For every job application, tailor your skill set to match the job description. Most companies use Applicant Tracking Systems (ATS) that filter candidates based on keywords and skills listed in the job description. So, research the role you’re applying for and distill the skills required.”
– Ana Lokotkova, Career Coach and Advisor
In order to do this, “you must first understand what skills are most important for the target role,” says Ashley Watkins.
Here’s an example of how to tailor an account manager resume to a job description:
Job Title: Senior Account Manager
Requirements:
- 5+ years of experience in account management, preferably in the technology industry.
- Demonstrated success in achieving and exceeding sales targets.
- Proficiency in Salesforce or other CRM software.
Tailored Resume Description:
- Successfully managed a portfolio of 20 key accounts in the technology industry, achieving 120% of sales targets in 2022.
- Proficient in Salesforce, utilizing the platform to manage account information, track sales activities, and generate reports.
“Focus on the sought-after and in demand skills. A great way to figure out what is currently in demand is by researching current job openings from your preferred companies and reading through the posting. Pay close attention to the preferred requirements section and build your skills section based on this list.”
– Chelsea Jay, Career & Leadership Development Coach – Seasoned and Growing
Bonus Tip: Use action verbs
Start each bullet point with an action verb. An action verb expresses an action, such as “create,” “build,” “manage,” “lead,” or “implement.”
Action verbs grab the reader’s attention and paint a vivid picture of what you accomplished at work.
Action verbs make your resume more interesting to read. They also show the kind of can-do attitude that employers are looking for.
FAQs
To be a successful account manager, you need to have sales, marketing, communication, customer service, technical, leadership, and analytical skills.
In addition to these core skills, it is also important for an account manager to be organized, detail-oriented, and able to prioritize tasks effectively.
Strong time management skills are also critical as account managers are often responsible for managing multiple client accounts and must be able to balance competing demands.
Sales is the most crucial hard skill for account managers. This is because their primary responsibility is to drive revenue growth by selling products or services to customers.
This requires a deep understanding of the sales process, including prospecting, lead qualification, negotiation, and deal closing.
The most important skill for top-level managers is leadership. They need to be able to inspire and motivate their teams to work towards a common goal, while also providing guidance and direction. They must also be able to make tough decisions and take responsibility for the results of those decisions.
Perhaps the strongest skill to have as an account manager is communication.
Being able to effectively communicate with clients, team members, and other departments is essential for success in this role. Strong communication skills also help build trust with clients and can lead to increased sales and revenue.
The communication skills of an account manager include active listening, clear and concise messaging, and the ability to adapt to different audiences.
Account managers must also be skilled in crafting professional emails, presentations, and proposals.
Other key communication skills include conflict resolution, diplomacy, and empathy. These are all critical to building trust and maintaining positive relationships with clients.