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product manager Skills for 2020

Skills Reports > 2020 product manager Skills

What does a product manager do?

Product Managers are responsible for guiding cross-functional teams to create and improve successful products.

They serve an important organizational role (especially in tech) that sets strategy, roadmap, and features for a product or product line. The position might interface with engineering, design, marketing, and customer support teams and may also include forecasting and P&L responsibilities.


product manager Skills Summary

Successful Product Managers blend highly technical hard skills and people-oriented soft skills to reach business objectives.

The best Product Managers have skills like product management, product strategy, product roadmap, engineering, design, marketing, startup environment, and customer research on their LinkedIn profiles and resumes. Full report below.

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Hard Skills

Hard skills are typically learned through education or work experience, such as proficiency with specific tools, software or specialized processes.

Required

Top product manager Skills Overall

The most common hard skills found across product manager job descriptions.

Product
100
product management
80
product strategy
67
strategy
63
product roadmap
61
engineering
59
design
58
technical
57
marketing
54
research
42
High Impact

Hard to Find product manager Skills

Hard skills frequently found in the job descriptions that are less likely to appear in product manager LinkedIn profiles or resumes.

build products
100
strategic direction
97
startup environment
89
dynamic environment
86
management experience
83
product development process
82
project management skills
78
industry experience
76
strong analytical skills
70
product roadmap
68
Low Impact

Easy to Find product manager Skills

Hard skills that are most likely to appear in both the job descriptions and LinkedIn profiles or resumes.

business administration
100
b2c
97
JIRA
96
conversion
79
API
78
sprint planning
75
market research
73
iOS
72
market analysis
69
education
68

Soft Skills

Soft skills are harder-to-measure interpersonal "people" skills important for leadership or collaborative environments.

innovative vision creative leadership passion

About this report

Jobscan helps job seekers tailor their resumes and LinkedIn profiles for each job opportunity through personalized skill and keyword matching, among other checks.

Our data science team analyzed over 100,000 unique Jobscan user resumes in addition to 8 million job postings from last year to identify the most common keywords and highest impact skills for Product Managers.

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