Maintaining a presence on LinkedIn is a vital part of any job search, whether you’re actively submitting resumes, hoping to attract recruiters, or keeping an eye out for new opportunities. Writing a great LinkedIn profile is the first step. To gain a further leg up, follow people dedicated to helping job seekers make the most of their opportunities. Below are my top career coaches, resume writers, recruiters, and job search experts to follow on LinkedIn.
I tried to accomplish a couple things while putting this list together.
First, I wanted to feature some relatively lesser-known voices. I didn’t want this to be just another list of certified LinkedIn Influencers with millions of followers each. While there are some heavy hitters mentioned below, most have relatively small followings in the hundreds or low thousands (but growing fast and for good reason).
Second, I wanted to highlight people who are consistently sharing their best advice right in the LinkedIn newsfeed rather than only using LinkedIn to share links to their off-site articles or services. Surprisingly few do this, so bonus points went to anyone committed to the LinkedIn experience.
Top 15 People for Job Seekers to Follow on LinkedIn in 2018
1) Kerri Twigg, Career Coach
Kerri is all about teaching people how to effectively tell their stories in order to advance their career. That storytelling expertise shows through in her LinkedIn updates. Everything she posts is engaging and entertaining in addition to being densely packed with great advice.
She posts a range of different content to LinkedIn, including lots of videos (including an ambitious #30DaysofResume video series in November), written advice, and even meditation sessions to help keep job seekers grounded. Everything she shares on LinkedIn aims to educate, empower, and guide anyone looking for their next job.
When asked what piece of advice she’d most like to pass on to job seekers, Kerri told Jobscan:
“When you set out on a job search, please start with you.
Take the time to think about and get a feeling for what work makes you happy, where you do great work, and the kind of people you want to do it with. You can reality check it after, but start from a foundation of self-knowing before anything else.”
2) Adam Karpiak, Public Accounting Recruiter
Job seekers can gain a huge advantage by learning what recruiters are looking for and the obstacles they face every day. Recruiters are often the gatekeepers to new opportunities and every job seeker will benefit from finding ways to make their difficult jobs a little easier. Following Adam on LinkedIn is a great place to start.
The subject matter of his posts range from LinkedIn itself to networking to recruiting practices to common missteps job applicants make, all of which is valuable to a job seeker. He posts frequently with the intent to entertain, educate, and most of all connect. He is an active facilitator in a variety of discussion threads on LinkedIn, exposing his followers to other great LinkedIn professionals, insights, and opportunities.
When asked what piece of advice he’d most like to pass on to job seekers, Adam told Jobscan:
“You are not annoying. It is not annoying to ask for help. It is not annoying to follow up. It is not annoying to ask for feedback. Things happen. Things get overlooked. It’s assumed that people should know what they need to know, so there is embarrassment to ask, especially asking for help. There should be no shame or fear in reaching out.”
3) Adrienne Tom, Executive Resume Writer
Adrienne’s feed is primarily made up of links to job search and resume writing articles that are either expertly curated from around the web or published by her on LinkedIn, Forbes, or at her site Career Impressions. You should read her articles — they’re fantastic and really demonstrate her expertise — but she also makes an effort to ensure that most of her posts stand alone as interesting, helpful advice regardless of the link.
When asked what piece of advice she’d most like to pass on to job seekers, Adrienne told Jobscan:
“Diversify your job search approach. Instead of putting all of ‘your eggs in one basket’ (i.e. focusing exclusively on one job search tactic like online applications or focusing on just one tool like the resume), be open to exploring and pursuing a variety of avenues and tools. Nurture efforts outside of online applications by networking, conducting informational interviews, volunteering, etc. and prepare ALL career communications, not just your resume. A nicely diversified – and fully invested – job search strategy better accommodates the unique needs of unique job seekers.”
4) Michael Quinn, LinkedIn Expert and Veteran Advocate
Michael is committed to teaching his followers how to best use LinkedIn in their job search. He regularly posts substantial tips about LinkedIn features and techniques job seekers should be utilizing, many of which are new and interesting to even the most experienced LinkedIn users.
While most of his updates contain insight applicable to any job seeker, Michael is especially invested in helping military veterans use LinkedIn to transition into the private sector. This includes the coordination of the 100 Veterans Project, which facilitates connection between veterans seeking employment, mentors, and job opportunities.
When asked what piece of advice he’d most like to pass on to job seekers, Michael told Jobscan:
“Employee referrals increase your chance of landing a job 11x, so engage people early and often to build a supportive network of professionals outside the military. This means talking to everyone in your extended family and friend networks, but it also means using LinkedIn to identify and build relationships with veterans that are already successful in your desired field. Engage them with content (actively like, comment, share and post) to build mutually productive relationships where other veteran mentors or professionals can provide valuable information, advice, referrals and job opportunities.”
5) Christopher Taylor, Job Search Strategist
A former recruiter who now runs a career consulting business and writes for a variety of business and career publications, Christopher’s feed features post after post of thoughtful stories featuring exceptional advice for anyone in the middle of a job search.
While he doesn’t post as frequently as others on this list, his followers get their money’s worth. There is no wading through links or ads for his business. Everything posted is written to be read right on LinkedIn.
When asked what piece of advice he’d most like to pass on to job seekers, Christopher told Jobscan:
“Networking is vital! It makes most of us nervous but I tell my clients to forget the ‘old school’, ‘one-size fits all’, ‘name tag and a beer approach’ to networking. Instead – consider whether you’re an extrovert, introvert or ambivert (mix of both) and embrace your strengths and personality type. If you’re an extrovert hit local events, introvert embrace technology or ambivert gain referrals from your network. Remember, people are generally good and want to help you out! Networking can be as simple as a quick message on LinkedIn asking to grab a cup of coffee.”
6) Linda Tuerk, Job Search Coach and Headhunter
Actively working as both a job search consultant and recruiter through Silicon Valley Search since 1996, Linda draws from a deep well of experience while staying up to date with evolving trends. Her LinkedIn feed is packed with helpful tips for all job seekers, but is especially beneficial to the more experienced or “overqualified” candidate facing age discrimination.
Perhaps the best part of Linda’s advice is that she’s not afraid to call out and pick apart dubious popular tips, helping job seekers develop a well rounded perspective.
When asked what piece of advice she’d most like to pass on to job seekers, Linda told Jobscan:
“Make it easy for them. Avoid unnecessary language and catch phrases.
Make it easy for the reader (and the ATS) to know what to do with you in ONE glance, not 6 seconds. They shouldn’t have to dig, hunt, analyze, or guess anything to understand how and where you might fit. Be specific about your skillset, soft skills, industry knowledge, and technical chops. Avoid catch phrases that dilute your message and say nothing. Make it easy for them to review you on a phone (simple, formatting, font above 10, word choice.) Edit for brevity, clarity, and power.”
7) Lise Stransky, Career Advisor
Lise’s LinkedIn feed is all killer, no filler. Resume and LinkedIn profile writing, networking, career building– her updates are short, to-the-point, actionable, and never spammy.
When asked what piece of advice she’d most like to pass on to job seekers, Lise told Jobscan:
“Who do you know? If you are interested in applying to a job that is posted online, the first question I ask is, ‘Who do you know in the company that you can talk to, get information and possibly ask for a referral.’ Do not submit an application until you have connected with someone. And if you don’t know anyone, use your network to find someone.
This means that all professionals, whether they are job seeking or not, should not only maintain and build their network of connections throughout their career, but also maintain and build their reputation.”
8) Bob McIntosh, Career Strategist
Bob coaches and facilitates career workshops. Many of his posts are links to the excellent blog posts on his website Things Career Related or his articles on LinkedIn, but he also mixes in plenty of practical advice straight into the LinkedIn feed. Bob is well regarded in the job search community and participates in discussions, leading his followers to discover even more tips and coaches to follow on LinkedIn.
When asked what piece of advice he’d most like to pass on to job seekers, Bob told Jobscan:
“Choosing one piece of advice for job seekers is like choosing your favorite child; it’s impossible because every aspect of your job search is important. Yes, I can speak to the need to write a powerful resume, kill it on LinkedIn, network like a pro, prepare for interviews. However, what comes to mind is the word perseverance. I’ve come to know after helping job seekers for more than 11 years that the ones who land jobs are the ones who persevered. It’s really that simple.”
9) Alison Doyle, Job Search Expert
Alison is a legend among job search writers. Prolific and comprehensive, she’s been writing for job seekers at About.com (and now its spinoff site The Balance) since 1998. She is also the proprietor of Career Tool Belt. For any job search topic online, there is probably a corresponding article with “Alison Doyle” on the byline.
The first person on this list that doesn’t write much content expressly for LinkedIn updates, Alison’s feed is a collection of her own excellent articles and other curated content, mostly from The Balance.
When asked what piece of advice she’d most like to pass on to job seekers, Alison told Jobscan:
“It’s important to always be job search ready. You never know when you might unexpectedly lose your job, so always have a current version of your resume, make sure your LinkedIn Profile is up-to-date, and have references ready in case you need to start a job hunt in a hurry.”
10) Susan P. Joyce, Online Job Search Expert
Susan has tracked the evolution of the online job search since its beginning and has been the force behind the reputable Job-Hunt.org since 1998. Her LinkedIn shares include new Job-Hunt articles authored by herself and a slate of other heavy hitting job search experts as well as other substantial content curated from her network.
When asked what piece of advice she’d most like to pass on to job seekers, Susan told Jobscan:
“Technology has dramatically changed both recruiting and job search, particularly in the last few years, and more changes face us with Google’s increased participation. Consequently, people need to understand many new things about job search in this online world, but this is my best advice: Manage your online reputation.
Everyone has an online reputation invisibly impacting their job search and career, but most of us are not paying sufficient attention. Know what is visible by practicing ‘defensive Googling.’ Whether currently in a job search or not, maintain online visibility that promotes you professionally – e.g. LinkedIn. Protect your privacy but make your profession clear. A CareerBuilder March 2017 survey of hiring managers and HR professionals showed that 69% use a search engine to find information about candidates, and 57% are less likely to interview a candidate who is not found.”
11) Hannah Morgan, Job Search Trainer
Hannah is an expert content curator on LinkedIn. In addition to directing followers to her LinkedIn articles, U.S. News & World Report columns, and blog posts at her website Career Sherpa, she also shares content from around the web featuring exceptional job search tips and trends in hiring, recruiting, and the workplace.
When asked what piece of advice she’d most like to pass on to job seekers, Hannah told Jobscan:
“Create a list of target companies to pursue rather than chase openings on job boards. The reason is two-fold. First, it enables the job seeker to talk to employees in companies they are interested in and form a connection that will serve as a ‘referral’ for a position. Referred candidates are almost always interviewed and are the preferred candidate. Second, proactively researching companies of interest and meeting with employees also helps tap into the hidden job market. Almost every company has an opening they haven’t publicized. Job seekers who learn about an opening will face less competition. One added bonus is that this strategy empowers the job seeker. Rather than feeling limited by the pool of available jobs, applying online and waiting, the job seeker is in the driver’s seat.”
12) Tejal Wagadia, Technical Recruiter
“The Frustrated Recruiter,” Tejal uses LinkedIn and her blog to push back against recruiting practices that are anti-candidate or just plain obnoxious.
Figuring out how to effectively work in sync with recruiters is a constant struggle for many job seekers, so there’s tremendous value in following along with someone like Tejal who is at once entrenched within and skeptical of the recruiting community and status quo. Tejal’s followers are able to pick up quality inside information that helps put things in perspective or, at very least, show where some of the landmines are buried.
When asked what piece of advice she’d most like to pass on to job seekers, Tejal told Jobscan:
“Here is my one piece of advice to job seekers: To engage on LinkedIn, but not be negative on people’s posts. I would suggest everyone start to be more active on LinkedIn and engage by commenting, sharing, liking posts by leaders in their industry and their industry recruiters.”
13) J.T. O’Donnell, Founder of WorkItDaily
The only one on this list with the real deal “Influencer” badge on LinkedIn, J.T. is worthy of her 2 million+ followers as the driving force behind the career advice firehose that is WorkItDaily. LinkedIn addicts will appreciate that J.T. shares multiple pieces of content daily, including WorkItDaily blog posts, LinkedIn articles, and her regular contributions to Inc. and other major publications. Fans of video content will especially love her frequent and excellent YouTube videos that can be watched without leaving the newsfeed.
14) Hilary Hyser, Human Resources Executive
While many of her posts are directed at HR and management professionals, Hilary also frequently writes substantial advice for job seekers. Getting some perspective from the hiring side of the equation is invaluable for job seekers. It’s an opportunity to learn how things really work, the intent behind interview questions, and what hirers are thinking when they encounter various job search techniques.
15) Meg Guiseppi, Personal Branding and Executive Job Search Strategist
Supporting her website ExecutiveCareerBrand.com, Meg is a LinkedIn veteran focused on the unique challenges of the C-level executive job search. She’s published 125 LinkedIn articles on the topic dating back to 2014, maintains a blog on her site, and uses her LinkedIn feed to share tips about how experienced execs can use personal branding and LinkedIn optimization to get the attention of executive recruiters.
When asked what piece of advice she’d most like to pass on to job seekers, Meg told Jobscan:
“Get busy on LinkedIn, using it proactively to:
• Communicate your personal brand and unique value to your target employers.
• Demonstrate your subject matter expertise and thought leadership.
• Be more findable by people who can help you reach your career goals.
• Demonstrate that you’re social media savvy and up-to-date with the digital age.
• Research your target employers.
• Connect with people at your target companies.”
BONUS: 20 More to Follow on LinkedIn
The community of people on LinkedIn dedicated to helping others succeed in their job search is immense. Ready to throw your newsfeed into hyperdrive? Here are 20 more honorable mentions you need to follow on LinkedIn:
Who’s missing from this list?
Who have you found most helpful in your job search? Who makes your LinkedIn newsfeed worth reading everyday? Nominate your favorites in the comments below or (where else?) on LinkedIn.