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Jobscan Report

marketing manager Skills for 2019

Skills Reports > 2019 marketing manager Skills

What does a marketing manager do?

Marketing Managers are responsible for a business’s cross-platform communication to prospective and existing customers.

They are critical to the creation and distribution of a company’s promotional messaging in print and online. Marketing Managers lead diverse creative teams that may include graphic artists, web designers, copywriters, and data analysts, among others.


marketing manager Skills Summary

A successful Marketing Manager’s hard skills span multiple marketing functions while their project management and soft skills help facilitate their multidisciplinary teams.

The best Marketing Managers have skills like marketing strategy, brand, product, content, search engine, and project management on their LinkedIn profiles and resumes. Full report below.

Top Industries

Marketing & Advertising
Computer Software
Writing & Editing
Information Technology & Services
Technology

Related Job Titles

Marketing Director
Chief Marketing Officer
Business Development Executive Lead
Field Marketing
Marketing Assistant

Most Job Openings

Hy-Vee
Bank of America
Credit Acceptance
Wells Fargo
BB&T

Hard Skills

Hard skills are typically learned through education or work experience, such as proficiency with specific tools, software or specialized processes.

Required

Top marketing manager Skills Overall

The most common hard skills found across marketing manager job descriptions.

marketing
100
strategy
68
sales
63
brand
59
Product
50
content
50
marketing strategy
41
advertising
35
social media
34
budget
34
High Impact

Hard to Find marketing manager Skills

Hard skills frequently found in the job descriptions that are less likely to appear in marketing manager LinkedIn profiles or resumes.

strategic direction
100
management experience
85
editorial calendar
81
project management skills
81
industry experience
78
strong analytical skills
73
product management
60
analytical skills
60
continuous improvement
60
external partners
59
Low Impact

Easy to Find marketing manager Skills

Hard skills that are most likely to appear in both the job descriptions and LinkedIn profiles or resumes.

marketing management
100
media marketing
90
wordpress
69
adwords
67
google analytics
64
b2c
60
search engine
58
HTML
53
photoshop
52
KPI
51

Soft Skills

Soft skills are harder-to-measure interpersonal "people" skills important for leadership or collaborative environments.

creative leadership communication skills driven management skills impact competitive collaboration innovative attention to detail

About this report

Jobscan helps job seekers tailor their resumes and LinkedIn profiles for each job opportunity through personalized skill and keyword matching, among other checks.

Our data science team analyzed over 100,000 unique Jobscan user resumes in addition to 8 million job postings from last year to identify the most common keywords and highest impact skills for Marketing Managers.

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