What does a marketing manager do?
Marketing Managers are responsible for a business’s cross-platform communication to prospective and existing customers.
They are critical to the creation and distribution of a company’s promotional messaging in print and online. Marketing Managers lead diverse creative teams that may include graphic artists, web designers, copywriters, and data analysts, among others.
marketing manager Skills Summary
A successful Marketing Manager’s hard skills span multiple marketing functions while their project management and soft skills help facilitate their multidisciplinary teams.
The best Marketing Managers have skills like marketing strategy, brand, product, content, search engine, and project management on their LinkedIn profiles and resumes. Full report below.
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Hard Skills
Hard skills are typically learned through education or work experience, such as proficiency with specific tools,
software or specialized processes.
Required
Top marketing manager Skills Overall
The most common hard skills found across marketing manager job descriptions.
High Impact
Hard to Find marketing manager Skills
Hard skills frequently found in the job descriptions that are less likely to
appear in marketing manager LinkedIn profiles or resumes.
Low Impact
Easy to Find marketing manager Skills
Hard skills that are most likely to appear in both the job descriptions and
LinkedIn profiles or resumes.
Soft Skills
Soft skills are harder-to-measure interpersonal “people” skills important for leadership or collaborative
environments.
creative
leadership
communication skills
driven
management skills
impact
competitive
collaboration
innovative
attention to detail
About this report
Jobscan helps job seekers tailor their resumes and LinkedIn profiles for each job opportunity through personalized skill and keyword matching, among other checks.
Our data science team analyzed over 100,000 unique Jobscan user resumes in addition to 8 million job postings from last year to identify the most common keywords and highest impact skills for Marketing Managers.
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