Copywriter Resume Examples & Tips for 2025

Copywriter resume example

Struggling to turn your copywriting experience into a resume that stands out? Check out the resume template below—it’s a solid reference for showcasing impact, results, and the kind of content skills hiring managers want. Use it as inspiration to build or refine your own copywriter resume.

Copywriter roles today need more than just great writing. Your resume should highlight SEO knowledge, data-driven decisions, and content strategies that drive results. Employers look for creativity, attention to detail, and the ability to adapt to different brand voices. Show how your work has moved the needle—numbers, engagement boosts, campaign wins. That’s what gets noticed.

Freelance copywriter resume example

Not sure how to showcase your freelance copywriting experience in a way that grabs attention? Take a look at the resume example below—it’s a great guide for highlighting your achievements, skills, and versatility as a freelance copywriter. Use it as a reference to shape your own resume and stand out from the crowd.

Your freelance copywriting resume should reflect results—boosted traffic, stronger engagement, and better conversions. Employers want someone who can own projects, manage deadlines, and adapt to different industries. Back it up with numbers and strategy, and you’ll get noticed.

Senior copywriter resume example

Looking to land your dream copywriter role? Feeling like your resume isn’t quite hitting the mark? Check out the example below! It’s packed with ideas and shows how to highlight your skills and experience. Take a look and see what you can adapt for your own winning resume.

For a senior copywriter role, your resume needs to shout “compelling communicator!” It’s all about showing you can write engaging content, understand your audience, and drive results. Think about what the job description emphasizes – is it SEO, brand storytelling, or maybe social media? Make sure those key areas shine through.

Junior copywriter resume example

Struggling to showcase your junior copywriter skills effectively? Wondering how to make your resume stand out from the crowd? Take a look at our resume example below! It’s a great illustration of how to present your experience and abilities. See how it highlights key achievements and might give you some ideas for your own.

As a junior copywriter, your resume needs to clearly show your passion for writing and your understanding of core marketing concepts. Hiring managers look for someone who can create engaging content, grasp SEO basics, and contribute to campaigns. Showing eagerness to learn and a track record of boosting engagement, even in internships, is key.

In today’s competitive job market, simply having strong writing skills isn’t enough to guarantee an interview. Your copywriter resume needs to be strategically optimized for applicant tracking systems (ATS) and capture the attention of hiring managers. Optimizing your resume for ATS is crucial because many companies use this software to organize applications before a human even sees them. Understanding how ATS works can significantly improve your chances of landing an interview.

Here’s how ATS typically functions:

• Job posting setup: Hiring teams input essential job details, including the job title, required skills, and qualifications, into the ATS.
• Resume scanning: The ATS then scans every submitted resume, automatically extracting key information such as skills, work experience, and education.
• Searchable database: All the scanned resumes are stored in a searchable database. This allows recruiters to efficiently find potential candidates by using specific keyword searches.

Feeling overwhelmed by the need to create an ATS-friendly resume while also showcasing your unique copywriting talent? Jobscan’s Free Resume Builder is designed to solve this very challenge. It understands how ATS algorithms work and guides you in incorporating the right keywords and formatting to ensure your resume gets noticed.

Key elements of a copywriter resume

A strong copywriter resume should include the following essential sections:

• Contact information: Include your full name, phone number, professional email address, and LinkedIn profile or portfolio link to ensure potential employers can easily reach you.
• Professional summary: A brief, impactful overview (2–3 sentences) highlighting your writing style, years of experience, industry focus (e.g., digital marketing or SEO), and unique value as a copywriter.
• Core skills: A bullet-point list of relevant skills such as content creation, SEO tools, social media content, email marketing, and keyword research, tailored to each job application.
• Work experience: Showcase your previous roles with clear job titles, company names, and dates. Highlight key achievements using action verbs and metrics.
• Projects: Feature freelance work, personal writing projects, or client campaigns that demonstrate your ability to create persuasive content across various platforms.
• Education: Include your degree(s), graduation year, and relevant coursework such as creative writing, marketing strategy, or communication skills.
• Certifications: List certifications that boost your credibility, such as Google Analytics, HubSpot Content Marketing, or SEO copywriting courses.
• Honors and awards: Highlight writing competitions, campaign recognitions, or performance awards that reinforce your proven track record as a standout copywriter.

Write a strong professional summary

The professional summary is a brief section at the top of your resume that should highlight your most impressive achievements, showcase your core skills, and demonstrate your ability to add value to the role you’re applying for. A strong professional summary sets the tone for the rest of your resume and encourages hiring managers to keep reading.

To write the perfect professional summary tailored to your career, use Jobscan’s Resume Summary Generator. It helps you create a compelling resume summary that highlights your technical skills, work history, and core strengths while ensuring it aligns with industry standards and best practices.

Demonstrate key copywriter skills

Demonstrating key copywriter skills on your resume is essential to showcasing your ability to create persuasive, engaging, and impactful content. Whether it’s for a marketing campaign or product descriptions, employers want to know you possess both the technical know-how and the creative flair required for the job. Highlighting your hard and soft skills not only ensures your resume stands out but also proves that you’re ready to thrive in a competitive industry.

Incorporating copywriter skills into your bullet points allows you to effectively showcase your expertise and achievements. Here are some good and bad examples to inspire you to write compelling bullet points that make your resume stand out.

Write impactful resume bullet points for a copywriter

Resume bullet points are the core of your experience section. They should clearly communicate your skills, the impact you’ve made, and the value you bring to a team. Instead of listing tasks, focus on what you accomplished using specific tools, action verbs, and measurable results. Here’s what that looks like:

Writing strong resume bullet points is key to showcasing your achievements effectively. Jobscan’s Bullet Point Generator helps you turn your experiences into powerful, results-driven statements. It suggests action-oriented, quantifiable bullet points tailored to the job you’re applying for, ensuring your resume stands out to both ATS and hiring managers.

Highlight your achievements as a copywriter

When it comes to building a strong copywriter resume, highlighting your achievements is one of the most powerful ways to stand out. Rather than just listing your job duties, focus on how your work made an impact. Quantifying your achievements with specific metrics, like conversion rates, web traffic, or engagement numbers, shows hiring managers the tangible value you bring to the table. Whether you’ve boosted brand awareness, optimized content for SEO, or delivered high-performing ad copy, these achievements paint a clear picture of your success.

Here are some examples of how to highlight your achievements:

• “Developed SEO-optimized content for product pages, leading to a 40% increase in organic traffic over six months.”
• “Crafted email campaigns that boosted open rates by 35% and improved click-through rates by 20% within three months.”
• “Wrote ad copy for a social media campaign that increased brand awareness by 50%, reaching over 1 million people across platforms.”
• “Revamped landing pages and product descriptions, resulting in a 25% increase in conversion rates and higher customer retention.”

Tailor your resume to the job description

Customizing your resume for each job application significantly increases your chances of getting noticed, both by recruiters and ATS. Here’s how to tailor your resume effectively:

Here’s how you can tailor your resume to the job description:

• Analyze the job description: Identify key skills, qualifications, and responsibilities mentioned in the job posting.
• Use relevant keywords: Incorporate terms and phrases from the job description (e.g., SEO copywriter, content strategy, email campaigns) into your resume.
• Highlight relevant experience: Emphasize past roles or projects that align with the specific responsibilities listed in the job description.
• Match your professional summary: Tailor your resume summary to reflect the skills and experience the employer is seeking.
• Customize your skills section: List only the skills that are relevant to the job, highlighting those that are mentioned in the job description.
• Align with company values: Research the company and incorporate how your strengths and values align with their goals and mission.

Include relevant education & certifications

Showcasing your education and certifications helps validate your expertise and commitment to professional development. Include degrees in fields like marketing, communications, or journalism, and highlight certifications that enhance your skills. These credentials not only strengthen your resume but also show potential employers that you’re staying current with industry best practices.

Here’s how to include relevant education and certifications in your resume:

• List your highest degree first: Start with your most recent or highest level of education (e.g., Bachelor’s in Marketing or Communications).
• Include relevant coursework (if applicable): Mention courses like creative writing, content marketing, or digital media strategy if you’re early in your career.
• Add graduation year (optional): Include it only if it adds value or you’re not concerned about age bias.
• Highlight certifications that add value: Include certifications like Google Analytics, HubSpot Content Marketing, or SEO Writing to boost credibility.
• Mention issuing organization: Always note who awarded the certification (e.g., HubSpot Academy, Google, Coursera).

Top copywriter certifications

Here are some highly regarded certifications that can boost your credibility and skill set as a copywriter:

• HubSpot Content Marketing Certification
• Google Analytics Certification
• Copyblogger Certified Content Marketer
• Digital Marketing Institute (DMI) Certification
• SEO Copywriting Certification by SuccessWorks
• Udemy or Coursera Copywriting Courses
• American Writers & Artists Institute (AWAI) Copywriting Program

Include a cover letter with your copywriter resume

A well-written cover letter can give your resume the extra edge it needs. It’s your chance to introduce yourself beyond bullet points and show your writing skills, personality, and passion for the role. As a copywriter, your cover letter also serves as a writing sample, so make it count.

Here are a few tips to write an effective cover letter:

• Tailor it to the job: Reference the company, the role, and why you’re the right fit.
• Showcase your value: Highlight one or two key achievements that align with the job.
• Keep it concise: Aim for 3–4 short paragraphs with a strong opening and closing.
• Match the brand voice: Mirror the tone of the company’s content to show you’re aligned with their style.
• Include a clear call to action: End with a confident statement about your enthusiasm and next steps.

Need help getting started? Jobscan’s Cover Letter Generator makes it easy to write tailored, professional cover letters that align with the job description and showcase your unique strengths—so you can stand out to hiring managers and land more interviews.

Final words

Writing a standout copywriter resume doesn’t have to feel like a blank page staring back at you. With the right strategy—showcasing your achievements, tailoring your resume to each role, and backing it all up with the right skills—you’re already halfway to your next opportunity.

But don’t stop there. Take your resume from good to great by giving it an edge with Jobscan. Whether you need help optimizing for ATS, creating powerful bullet points, or writing a tailored summary or cover letter, Jobscan’s suite of resume tools is designed with writers like you in mind.

Try Jobscan today to ensure your resume is polished, personalized, and perfectly aligned with what hiring managers (and algorithms) are looking for.