Social Media Manager Resume Examples, Skills, and Keywords
If you love scrolling through your social media feeds and know the latest content trends, why not get paid for it? Jobscan's social media manager resume examples and suggestions are all the tools you'll need to land your dream job.
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Social Media Manager Resume Sample
Social media management is a highly versatile field. You can go from being a seasoned copywriter to an expert marketing strategist within hours. All this means that, as a social media manager, you need to be a jack of all trades. That’s why you must make sure your potential employers are aware of your broad skillset during the job-seeking process.
A top-notch social media manager resume is your best ally when trying to showcase all your talents. However, when putting your impressive abilities on paper, keep in mind that your application won’t go directly into the recruiter’s hands. Instead, it will probably have to bypass an applicant tracking system (ATS) before it reaches human eyes. Although this might sound a bit intimidating, all you need to do is use your words wisely.
If you follow our social media manager resume samples to the letter, you’ll boost your chances of getting hired. Jobscan’s resume experts are well acquainted with what it takes to beat any ATS and impress recruiters and hiring managers. Check out our resume examples and suggestions below, and get ready to land the job you’ve always wanted.
Salt Lake City, UT 84111 • (555) 555-1234 • cooperkent@email.com • linkedin.com/in/cooper-kent
SOCIAL MEDIA MANAGER
Conversion-oriented social media manager with 10+ years of experience creating engaging content across platforms. Passionate about connecting and conversing with an audience through social media.
Instagram | Facebook | TikTok | Twitter | Snapchat | Pinterest | YouTube | Sprout Social | Hootsuite | Google Analytics | Customer Service | Crisis Communication | SEO | Marketing Communications | Digital Marketing Strategy | Market Research Data Analysis
Monitor the online conversation and stay intimate with the brand’s target audience. Engage and participate in timely conversations on Facebook, YouTube, SnapChat, Twitter, TikTok, and Instagram that surround the brand’s content.
- Answer comments and amplify positive sentiments
- Identify and recommend opportunities through user-generated content surrounding the brand
- Highlight trends, themes and social best practices to creative and strategic teams on the business on a frequent/as relevant basis
- Brainstorm with creative teams on ‘opportunistic’ ideas to take advantage of these uncovered trends or memes
- Build posts within social platforms and liaise with media agencies to build social posts
Work with internal stakeholders to fully understand the media brief. Design the social strategy to reach set KPIs for company campaigns. Ensure both paid and organic social channels are aligned with campaign goals.
- Analyze competitive research, social trends, and data analysis to understand how to make improvements to future campaigns and optimize while in-campaign
- Provide reporting to internal and external stakeholders on social campaign effectiveness
- Develop social strategy to reach campaign goals for the social channel
- Advocate awareness of social channel contribution to campaigns
- Strategy/Innovation (in Collaboration With Social Manager To)
- Assist in the development of social media strategies and tactics, including; brand building initiatives, influencer programs, channel budget, best practices to accelerate performance and identify new opportunities
- Curate and distribute influencer content to social media team members for use on owned properties
Google Analytics Certified
Social Media Manager Resume Skills and Keywords
Finding the right words to display your many skills on your resume isn’t an impossible task. Did you know your potential employer already took care of the most challenging part of the job for you? All you have to do now is pay attention to the job description for the exact position you’re trying to fill. It’s jam-packed with social media manager resume keywords that will help you circumvent the filtering process. Below, you can find the most common social media manager resume skills so that you know what to look for.
Top Social Media Manager Resume Skills
Hard skills:
- Marketing
- Virtual assistance
- Data entry
- Canva
- Content management
- Web content writing
- Google Ads
- Social media measurement
- Copywriting
- Social Media Optimization (SMO)
- Photography
- Facebook marketing
- Graphic design
- Public speaking
- Email marketing
- Digital marketing
- Adobe Photoshop
- WordPress
- Social media advertising
- Public relations
- Online marketing
- Marketing strategy
- Microsoft access
- Digital media
- Advertising
- Event planning
- Content strategy
- Writing
- Community management
- Digital strategy
- Blogging
- Search Engine Optimization (SEO)
- Google analytics
- Online advertising
- Editing
- Journalism
- Adobe Premiere Pro
- Email management
- Hootsuite
- Content marketing
- Creative writing
- Adobe Illustrator
- Influencer marketing
- Behavioral psychology
- Community engagement
- Budgeting
- Funnel marketing
- Content technology
- Digital savviness
Soft skills:
- Communication
- Creative mindset
- Efficiency
- Teamwork
- Empathy
- Adaptability
- Flexibility
- Reliability
- Time management
- Organization
- Interpersonal skills
- Relationship building
- Agility
- Analytical skills
- Public speaking
- Curiosity
- Tactical thinking
- Leadership
- Passion
- Proactivity
- Patience
- Customer-first mentality
5 Social Media Manager Resume Writing Tips
Now that you have a clearer idea of what your social media manager resume should look like, you can start building your own document. If you still need a little more inspiration, take a look at the following five suggestions to increase your chances of getting a callback.
Tip # 1: Avoid keyword stuffing on your social media manager resume
As a social media manager, you probably already know keyword stuffing in your content never leads to anything good. Why would it be any different in your resume? We know it’s easy to get carried away when adding skills to each and every single one of your resume’s sections. You might feel that the more you add, the higher your chances of bypassing the ATS.
Contrary to popular belief, keyword stuffing could be counterproductive. It might raise some red flags and make your resume look a lot less authentic. To avoid this, you should always be true to yourself and add only the social media manager skills you know you have. Prioritize the ones that appear in the job description, as they’re the ones your future employer already indexed on the ATS.
Tip # 2: Showcase your communication skills by using the right words
Words can make or break a brilliant resume. Using generic and lackluster terms to describe your skills and experience won’t make a lasting impression on your potential employer. Using action words will turn your document into a magnet for recruiters and hiring managers.
Instead of using generic terms like:
- Managed
- Assisted
- Participated
Make sure to spice things up with more specific terms like:
- Transformed
- Pioneered
- Inspired
Tip # 3: Keep it short
You might think that a long, extremely detailed resume will impress your potential employer with your extensive experience. That’s not necessarily true. The average recruiter takes six to seven seconds on each document they receive. That’s why you need to be more practical and keep things concise and digestible.
- Avoid writing tedious text blocks that are hard to scan through.
- Use bullets to describe your responsibilities in previous jobs.
- Don’t include any project over ten years old unless it’s highly relevant to the position.
Tip # 4: Show your attention to detail with flawless grammar
As a social media manager, you’ll often be in charge of written communication that reaches hundreds — if not thousands — of people. Having impeccable grammar is part of your job. Recruiters might not think you’re cut out for the part if your resume is covered in typos and poor syntax.
Take a few minutes before you submit your application to double-check for spelling mistakes. Invest in a good spellcheck app, or ask someone you trust to help you ensure that you haven’t missed anything.
Tip # 5: Reinforce your experience using numbers
Most candidates don’t think of numbers as an essential part of showcasing their abilities. However, saying you’re good at something is rarely ever enough. Recruiters will be a lot more impressed by tangible proof of your skills than mere allegations.
Add figures and percentages to make your entries more enticing. Still, make sure not to inflate the numbers, as it may play against you in the short run. You don’t want your future employer to think of you as dishonest from day one.
