Marketing Resume Examples, Skills, and Keywords

Help your dream company build strategies to get noticed and maximize its revenue. Our recruiter-approved marketing resume samples, keywords, and resources will help you land that job.

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Marketing Resume Samples

If you thrive working in an ever-changing and innovative environment, a career in marketing could be for you. This broad field allows you to test the waters and flex your skills in various areas. As a marketer, you’ll be responsible for monitoring trends and developing solid strategies to promote products, services, and brands.

Marketers are in charge of more than compiling and analyzing demographic data to target specific campaigns to a narrow audience. They also use their marketing skills and expertise to:

  • Capture leads
  • Write engaging copy
  • Optimize websites
  • Track ROI
  • Run and test campaigns

You have the potential to make a significant impact working in the marketing department of one of your favorite companies. But first, you’ll need to impress your future employers with a masterfully crafted resume. To get started, have a look at the marketing resume examples below for the most in-demand marketing positions.

Product Manager Resume Example

If you're all about solving problems, a product manager position might be the right fit. Your creative thinking and curiosity will be highly valued in this job. Show your potential employers you have what it takes to develop and market their products efficiently. This product manager resume sample shows what important information you should cover in your resume.

Account Manager Resume Example

As an account manager, you'll be the link between the company and its clients. You'll need impeccable communication skills to decode what the customer wants and translate it into results within specific departments. This account manager resume sample is a good recruiter-approved template to follow when putting together your resume.

Marketing Specialist Resume Example

Oversee your dream company's marketing strategies across numerous channels as a marketing specialist. Spend your days consulting and working on market research to help boost the reputation and demand of a brand, product, or service. This marketing specialist resume sample is a good start in impressing any potential employers.

Digital Marketing Resume Example

With an exciting career in digital marketing, you'll be able to implement fun and innovative digital strategies. Use SEO, PPC ads, and other online advertising methods to drive traffic to your company's sites and increase revenue. This digital marketing resume sample can help you figure out how to best display your digital prowess.

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Marketing Resume Skills and Keywords

Before you impress a hiring manager, your resume will likely be put through an applicant tracking system (ATS). Recruiters use this software to filter out weak candidates. Optimize your document with the right marketing resume keywords. When looking over the job description, note any important marketing resume skills that are called out.

Top Marketing Resume Skills

  • Business planning
  • Network marketing
  • Campaign strategy development
  • Relationship marketing
  • Event planning
  • Content strategy
  • Sales
  • Google Analytics
  • Social media marketing
  • Branding
  • Brand development
  • Business-to-Business (B2B)
  • Market access
  • Conversion optimization
  • WordPress
  • Teamwork
  • Merchandising
  • Adobe Photoshop
  • Digital strategy
  • Sales management
  • Integrated marketing
  • Strategic communications
  • Entrepreneurship
  • Business development
  • Google Ads
  • Brand awareness
  • Market research
  • Web analytics
  • Negotiation
  • Affiliate marketing
  • Search Engine Optimization (SEO)
  • Public relations
  • Leadership
  • Advertising
  • Copywriting
  • MailChimp
  • Adobe InDesign
  • E-commerce
  • Blogging
  • Graphic design
  • Search Engine Marketing (SEM)
  • Marketing strategy
  • Email marketing
  • Public speaking
  • Communication
  • Adobe Illustrator

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Salary Expectations for Popular Marketing Roles

Money may not be your main motivation when seeking a job you like, but it certainly doesn’t hurt to look for competitive salaries. Here are the median wages for the most popular jobs in marketing:

$53,732
Social Media Manager
$56,801
Account Manager
$70,335
PR Specialist
$71,247
Marketing Specialist
$109,000
Product Manager

‌Education and Certification Requirements for Marketing Resumes

Your past jobs are often the best learning experiences. That said, a quality education will help boost your chances of landing better positions. The minimum education requirement for most marketing jobs is a bachelor’s degree in areas like:

  • Marketing
  • Advertising
  • Business
  • Communications

The higher you aim in the marketing sector, the more credentials you’ll need. You can earn certificates in social media, content writing, and other career-specific areas depending on the tasks you’ll need to perform at work. Consider participating in continuing education programs to improve your hard skills in various areas of marketing.