Marketing Specialist Resume Examples, Skills and Keywords
If you enjoy providing customer solutions, you may be interested in a career as a marketing specialist. Whether you’re looking for an entry level position, applying for a promotion within your current company, or making a lateral move, a well-written resume is a must. A tailored resume highlighting your relevant experience and key skills will help you stand out, increasing your chances of landing an interview.Optimize your Resume Build a New Resume
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5 Marketing Specialist Resume Writing Tips
1. Showcase your communication skills
As a marketing specialist, you will be responsible for a variety of written and verbal communication. Your duties may consist of creating email blasts and newsletters, and you might be asked to attend trade shows to introduce your company to clients.
Use your resume to show how well you communicate. This is the opportunity to sell yourself and your skills. Craft your experience and job descriptions with language that clearly demonstrates your potential benefit to the company.
2. Tailor your resume
Instead of using one resume and submitting it to many different firms, tailor your resume to the specific job description at each company. Marketing specialists can be responsible for a variety of tasks. One company may be looking for candidates with experience in market research and data analysis, while another might be interested in social media and content creation.
Look through each job description and find keywords and skills to emphasize in your resume. Tailor your objective or your resume headline to the company, showing that you have background knowledge of the firm.
3. Communicate your value
Use a combination of skills, education, and experience to demonstrate your value to the company. When listing your previous experience, focus less on responsibilities and more on accomplishments. If you’re moving up from a marketing assistant or coordinator position, add bulleted statements that show how you helped your team.
- ”Volunteered to manage the company’s Instagram account, resulting in a 30% increase in social media engagement.”
In the example above, “volunteer” shows that you took initiative to add responsibilities beyond your job description. It offers a quantifiable result that positively contributed to the company’s overall marketing efforts. Adding measurable accomplishments to your resume shows each company how you can help them in the future.
4. Pay attention to your social media
Most employers will look through your social media pages before offering an interview. But for marketing specialists, social media might be a critical job skill. Even if the hiring manager for your preliminary interview doesn’t look through your social media feed, your future boss probably will. Make sure that all of your pages are professional.
If you are applying for a position handling social media for a company, creating a well-curated and visually appealing feed could help you get an interview. Before submitting your resume, check your LinkedIn profile, particularly if you haven’t updated your page in a while to make sure that it is up to date and includes all of your work experience.
5. Include relevant certifications, internships, or volunteer positions
You will likely be required to have a Bachelor’s degree to be a marketing specialist, so you’ll be competing with other applicants with degrees. Make yourself stand out by listing relevant certifications or professional memberships. Marketing organizations and many higher education and continuing education organizations offer a variety of certifications.
Whether you’re a professional member of the American Marketing Association, you are an Online Marketing Certified Associate, you are an Accredited Public Relations Professional, or any other specialist, include it on your resume. These certifications show a willingness to learn new skills, and they show commitment to your field.
If you’re relatively new to marketing, add internships or volunteer positions to your resume and discuss your transferrable skills.