Digital Marketing Resume Examples, Skills and Keywords

You know how to market others — now it’s time to market yourself. Use these digital marketing resume examples, skills, and keywords to land your perfect job.

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Digital Marketing Resume Sample

Whether you specialize in SEO or work the alphabet from affiliate marketing to website design, there’s a company looking to hire you right now. Digital marketers are in high demand — both as freelance contractors and as key members of a marketing team. The trick is in getting your resume through the screening process and into the hands of the right person.

You need to prove you have the necessary skills to handle the job with digital marketing resume keywords. Many companies use applicant tracking systems (ATS), software that scans your resume and ranks it for certain terms. Use both industry-specific and soft-skill terms to increase your chances of making it through the first round.

When writing your resume, remember to plan it out. First, you want to reassure hiring personnel — and their computers — that you’re a capable professional who checks all of their boxes. Then, you have to hook them with a vision of the benefits that you can offer their company. Using the right digital marketing resume keywords will help you cover both goals.


New York, NY 10001 • (202) 555-1234 • •


Results-oriented marketing pro whose accomplishments reflect outstanding marketing instincts, an innovative spirit, strong leadership skills, and a profound commitment to brand growth across all digital channels.

Bob’s Burgers, New York City, NY • Brand Manager
(12/2019 - Present)

Drive strategies, product development, and holistic product launches for the $100 million+ “BBQ Burger” menu segment of Acme Ad’s 2012 “Retail Chain of the Year,” Burger Bob’s. On track to achieve 150% sales growth by leading multifunctional team to define, refine, and roll-out a cross-channel, ten-year brand strategy.

Johns & Johns, Rye, NY • Senior Product Development Brand Manager
(11/2017 - 11/2019)

Boosted sales and grew brand awareness/loyalty with targeted marketing plans. Leveraged advanced expertise in consumer packaged goods (CPG) to achieve outstanding results. Consistently exceeded revenue profit objectives while working in partnership with the direct sales organization. Researched and capitalized on retail/salon customer behaviors.

Granger Sports Beverages, Philadelphia, PA • Marketing Manager
(08/2015 - 10/2017)

Seamlessly coordinated daily operations of a Production Department with four engineers, 48 technicians, and a $28 million budget. Quickly restored the department after operations were put on hold due to major remodeling project.

Granger Sports Beverages, Philadelphia, PA • Product Launch Manager
(09/2012 - 07/2015)

Led global team of 29 to establish the supply chain, develop manufacturing equipment, and produce operating systems to support the launch of three new production lines. Skillfully managed $11 million budget and facilitated staff training.


Brand Marketing / Management | Market / Trend Research | Advertising Strategies | Consumer / Competitor Analysis | Creative Development | Social Media | Product Launch / Introduction | Media / Public Relations | Marketing Collateral | E-Commerce / Online Marketing | Broadcast / Retail Promotions | Project Management | Business Planning / Forecasting | P&L / Budget Management | Digital / Print Media | Analytics / Growth Strategies | Merchandise Assortments | Email Campaigns

Columbia University, New York, NY • Master of Business Administration (MBA)

Studied International Marketing in Rome, Italy as part of Columbia’s Global Leadership program.

The Ohio State University, Columbus, OH • Bachelor of Science, Marketing Management

Dean’s List. Served as President of Alpha Zi Alpha Honor Society

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Digital Marketing Resume Skills and Keywords

Marketing firms and departments don’t want to waste valuable time training someone to perform the basic responsibilities of their job. Pick the right resume skills to let them know that you already have the experience they need from a new employee. You can and should take advantage of your skills section to list some of these resume keywords, but sprinkle this language throughout the resume, too.

Top Digital Marketing Resume Skills

  • Adobe Creative Suite
  • Affiliate marketing
  • Analytics
  • Blog posts
  • Brand awareness
  • Brand consistency
  • Budget planning
  • Click-through rates
  • Collaboration
  • Competitor research
  • Content creation
  • Content curation
  • Content marketing
  • Content positioning
  • Conversion rate optimization
  • Conversions
  • Copyediting
  • Copywriting
  • CSS
  • Data analysis
  • Display ads
  • Email automation
  • Email marketing
  • Email marketing campaigns
  • Email segmentation
  • Engaging content
  • Facebook
  • Flexibility
  • Google Ads
  • Google Analytics
  • HTML
  • Improved marketing results
  • Infographics
  • Instagram
  • JavaScript
  • Keywords
  • Landing pages
  • Lead generation
  • Lead magnets
  • LinkedIn
  • Local SEO
  • MailChimp
  • Managing
  • Marketing funnel
  • Metrics
  • Newsletters
  • Off-page SEO
  • On-page SEO
  • Pay-per-click (PPC) advertising
  • Planning
  • Problem-solving
  • Reputation management
  • Search ads
  • Search engine marketing (SEM)
  • Search engine optimization (SEO)
  • SEMrush
  • Snapchat
  • Social media campaign
  • Social media marketing
  • Social media platforms
  • Social media presence
  • Social media updates
  • Technical SEO
  • TikTok
  • Time management
  • Twitter
  • Video
  • Webpages
  • Website design
  • Website development
  • Website testing
  • White papers
  • Writing
  • WordPress
  • Yoast SEO

The exact digital marketing skills you need to highlight will depend on your area of specialization (if you have one) and on the job description. Based on those, you’ll need to include terms that belong to at least some of the major digital marketing channels: content marketing, SEO, digital advertising, email marketing, social media marketing, and web development.

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5 Digital Marketing Resume Writing Tips

As a digital marketer, you have the opportunity to showcase your marketing skills in the resume itself.

1. Use a headline and summary

Sure, these resume elements are “optional,” but they’re a great way for you to focus your resume. Demonstrate your ability to get right to the heart of a matter and leave your audience wanting more with a focused pitch that highlights your unique strengths.

‌2. Make sure to hit marketing firms’ most-searched skills

Working with keywords is in your job description, so don’t neglect the top search terms for digital marketing employees. The most desired soft skill is problem-solving, and employers are constantly looking for people with digital marketing skills in the fields of digital advertising and content creation.

3. Focus on accomplishments, rather than responsibilities

Your successes are wins, but the day-to-day tasks are only ties. Once your resume moves past the ATS, the person reviewing it wants to know how you will add value to their existing team.

Highlight past work that had a clear pay-off for your previous employer. When you can, include metrics that quantify your success. For example, you may have run a campaign that collected a certain number of leads or improved a company’s average conversion rate on PPC search ads. Provide these numbers as concrete proof of your contributions.

4. Be both stylish and modern, but don’t take risks with the actual design of the resume

You may have graphic design experience, but hiring managers need to be able to scan your resume quickly. When you depart from fairly standard templates, you force them to hunt down information. Often, they’ll just move onto the next job candidate.

ATS software also needs to be able to scan your resume for keywords, which gives you even more reason to stick to clear and traditional designs. Let your resume look like any of the digital marketing resume samples you might find online and save your creativity for your website, instead.

‌5. Have a personal website and include the link on your resume

Even if web development isn’t your specialty, it’s good to have some basic familiarity. As stated above, this is also your opportunity to give intrigued employers a better sense of your personality and breadth.

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