Sales Manager Resume Examples, Skills, and Keywords

The right resume can open doors, provide more opportunities for interviews, and land you a job! Here's a step-by-step guide for creating a resume that makes you stand out among the competition and land that coveted Sales Manager position.

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Sales Manager Resume Sample

Your resume must provide a clear picture of the impact you had in your previous positions. It must also highlight how your skills and experiences align with the role. It’s essential to become more familiar with the role and what employers are looking for in a new hire.

Here are the top ten most mentioned skills in Sales Manager job descriptions:

  • Customer Relationship Management (CRM)
  • Sales Strategies
  • Management training
  • Mortgage Protection
  • Sales & Marketing
  • Leadership Development
  • In-Home Sales
  • Direct Sales
  • Sales Experience
  • Refinancing

Start by familiarizing yourself with these roles. You must showcase how your skills and experience dovetail with the job description. It’s an excellent way to stand out from other candidates.

Along with highlighting your skills and experience, it’s essential to include the following sections to your resume:

  • Contact Information: your full name, city and state, phone number, and a professional email address
  • Headline: a standout headline to grab the recruiter or hiring manager’s attention
  • Sales manager resume objective (professional summary): your sales experience and high-level qualifications and how you can add value to the prospective company
  • Education: special training or high-level certifications
  • Work experience: company names, titles, duration of employment, and bulleted lists of duties and responsibilities
  • Skills: hard and soft skills that match the job description or role

Kissimmee, FL 34744 • (555) 555-1234 • •

GLOBAL SALES MANAGER – Executive Account Management

Versatile leader and executive partner with 25+ years experience and a recognized history of propelling strategy to revenue in the development of multimillion-dollar accounts with Fortune 500 and industry leaders. Known for driving massive market share gains and leading organizations to increased revenue and growth. An exceptionally skilled relationship builder who achieves long-term retention cultivates strong sales teams to manage international and global accounts and coaches others in producing unparalleled performance in revenue and profit growth. Innately driven to succeed.


Growth Leadership | Domestic & International Sales Operations | Quota Achievement | Full P&L C-Level Relationships | Global Team Development | Cross-Functional Communication | Field Sales Relationships Business Acumen | Operations Excellence | Strategic Planning | Results-Focused | Metrics-Driven

Work Experience
Teradyne, Orlando, FL • Sr. Sales Director & Executive Account Manager
(06/2019) - Present
  • Reporting directly to VP of Worldwide Sales, led all aspects of business operations for the Texas Instruments account, as if it were an independent entrepreneurial venture. Serve as lead strategist in analyzing current corporate environment and competitive advantages to define a winning position or identify improvements.
  • Lead domestic and international sales teams driving $100+ Million annually in revenue and bookings, managing an account comprised of 30,000 employees worldwide in 8 different countries
  • Deploy Worldwide Customer Team processes both domestically and internationally, yielding 90%+ market share at Texas Instruments (TI) including both product and services
  • Drive all phrases of the operational and sales cycles by developing and executing cross-functional efforts • Lead and produce high levels of customer satisfaction across international and global regions, consistently exceeding customer expectations
  • Coordinate logistics(air and shipping channels and deadlines, labor allocation to meet customer demands and output) and drive strategy, competitive environment, and market share
  • Consistently exceeded $70+ Million in annual sales quotas
  • Awarded for Supplier Excellence multiple times
Advantest Corporation, Atlanta, GA • Regional Sales Manager
(01/2010 - 06/2019)
  • Reporting directly to Director of USA Sales, led a record-breaking account team to manage TI worldwide assembly test sites, with bookings over $100 Million in products and services; also managed smaller accounts in Central region. • Maintained $70+ Million in product revenue and $20 Million in service contracts for TI, representing 10% of all Teradyne revenue
  • Sponsored and led TI Operations and Executive Committee between companies, and closely interfaced with other key support operations
  • Planned, organized, and directed account management operations and drove results through cross-functional team collaboration across diverse locations and cultures
  • Served as advisor and support partner to executive management in defining key projects and reporting cost-saving and performance output
  • Consistently increased market share by establishing and penetrating new market segments (like the microcontroller (MCU) segments) and bringing in new product instruments
  • Booked largest order in company history at $151 Million in Cash (without shipping products) – even in a downturned economy
  • Received multiple Supplier Excellence Awards and consistently met and exceeded goals and objectives
Education and Certifications
Southeastern State University, Atlanta, Georgia • B.S. Chemistry

American Evaluation Association (AEA), Atlanta, GA

Management Development Program (2012)

Resume written by Lezlie Garr

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Sales Manager Resume Skills and Keywords

It’s crucial to include resume skills and keywords. You may want to bold any resume keywords or statistics that prove your impact. Doing this will make them stand out from the text.

Make sure to include any keywords mentioned in the job description. This part is crucial as search engines will pick up on keywords listed in your resume. Additionally, applicant tracking systems (or ATS) will scan your resume for relevant keywords.

Top Sales Manager Resume Skills

  • Lead generation
  • Direct sales
  • Sales experience
  • Hospitality
  • Entrepreneurship
  • Sales strategies
  • Sales and marketing
  • CRM
  • Recruiting
  • Leadership development
  • Management training
  • Field sales
  • Time management skills
  • Strong leadership skills
  • Persistence
  • Self-motivated
  • Ability to take initiative
  • Coaching skills
  • Product knowledge
  • Delegation skills
  • Business acumen
  • Strong analytic skills
  • Strong communication and negotiation skills
  • Team player
  • Energetic
  • Positive attitude
  • Collaboration and motivation skills
  • Strategic planning abilities
  • Ability to work in a fast-paced environment
  • Ability to observe, evaluate, and give meaningful feedback

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Resume Writing Tips for Sales Managers

Tip #1: Provide a strong resume objective

Your objective or professional summary must stand out against other candidates. It’s a crucial part of your resume that cannot get overlooked since it’s the first thing the recruiter or hiring manager will see.

Here are few elements you’ll want to include in your Sales Manager resume objective:

  • A detailed summary of your experience, including sales experience, relevant skills, and qualifications
  • A few words about how you can add value to the company
  • Any career goals that are related to the position

One example of an excellent professional summary is:

High-performing sales manager with eight years of experience training and supervising sales teams while planning and implementing sales strategies over a regional territory.

In this first sentence, we can already see a detailed list of this candidate’s experience and how it’s related to the role. Let’s look at the following line in their professional summary to see if it hits any other points.

Seeking a senior leadership role where I can bring my proven strategies for launching successful campaigns and team-building acumen.

This line clearly describes how the candidate can bring value to the company through their proven strategies and leadership qualities. Let’s take a look at the last part of the professional summary.

Obtained my Masters in Business Administration in May 2006.

In this last sentence, the candidate makes sure to add the required certifications necessary to the role.

Crafting a strong Sales Manager resume objective or professional summary can set you apart from other candidates right from the start. Don’t neglect it.

Tip #2: Be strategic about what you add to your professional experience

There is a lot to consider when writing your professional experience. First, you must consider the relevant keywords used in the job description to ensure it matches your job responsibilities and duties. Next, you want to include action words to emphasize your impact in your previous positions. Here are a few to consider:

  • Achieved
  • Established
  • Coached
  • Influenced
  • Expanded
  • Improved
  • Collaborated
  • Trained

Let’s say you’re highlighting your impact on how you successfully supervised a team of sales professionals. You could include a bullet point reads like this:

Successfully established sales goals for marketing campaigns where I expanded billings to a range of $1 million to $4 million; served as a sales manager, leading a team of twelve sales professionals.

The candidate uses words of emphasis like “established” and “expanded” to clarify their impact. Additionally, they use bold as points of emphasis on sales goals reached. That shows the hiring manager the level of experience they have and sales figures they’re comfortable with.

Tip #3: Be sure to include transferable skills

Once you have made clear your skills and experience, it’s imperative to clarify your transferable skills. While you may not meet all the skills on the job description, you can look for transferable skills that show your ability to grow into the role.

You’ll want to consider what soft skills, assets, or personal traits that may make you a prime candidate for the Sales Manager role.

Here are the five most sought after soft skills, assets, or personal traits employers are looking for:

  • Creativity
  • Communication
  • Teamwork
  • Adaptability
  • Problem-Solving

Here are some other assets or personal traits that you could list:

  • Language fluency skills: Speaking multiple languages is a huge asset
  • Computer literacy skills: Consider software, programs, and operating systems
  • Leadership skills: Examples of these include conflict resolution, delegation, and problem-solving
  • Management skills: Some examples of these are coaching or mentoring
  • Customer service skills: Here, the buzz words might be patience and empathy
  • Organizational skills: Think goal-setting, dependability, and scheduling

By taking the time to list your soft skills, assets, and personal traits, you can show the recruiter or hiring manager your personal qualities that match the job description.

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